Facebook is slowly taking over
Facebook has announced the acquisition of Giphy just this Friday. Axios first reported that the accession estimated cost is roughly around $400 million. Giphy is the top source of many consumers for animated stickers and GIFs online. The said online database has 700 million users from around the world.
Zuckerberg’s plan on acquiring the Giphy is to integrate with another social media platform, Instagram. The aim, as Facebook stated, “so that people can find just the right way to express themselves.” Giphy has been successful in entertaining users with their humorous short looping videos with no sound.
Despite the new ownership, Vishal Shah, the Vice President of Giphy, confidently stated that “People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs, and GIPHY’s creative community will still be able to create great content.” Facebook has been using Giphy’s application program interface throughout its main Facebook app, Messenger, Instagram, and WhatsApp for a long time now.
They even attempted to gain Giphy last 2015 but failed to do so, for the company had a different vision for the company at that particular time.