Here’s a new joint force of two companies to dominate the market
They say that if you can’t be down your competitor, befriend them. This is how Slack and Amazon started their plan to take on their competitors, Microsoft and Zoom. The competition to dominate in the enterprise has grown aggressive. For the recent months, Microsoft Teams and Zoom have been ruling the crusade in the market, but now Slack decided not to be left behind. This then pushes the unforeseen agreement between Amazon and Slack that aims to leverage its wide array of AWS services in the enterprise workspace.
Amazon and Slack have signed a multi-year agreement, where Amazon has to adopt Slack for in-house communication for their AWS teams. This will present more services to Slack for developing its footprint in the enterprise workspace. Once done with the rollout to its employees, there’s a big possibility that they would overtake IBM to become Slack’s biggest customer. Amazon is the preferred e-commerce giant of Slack as a cloud service provider, for they foresee the benefit from it as a database and analytics tool.
The other aim of their collaboration and expansion is their product integrations to assist developer teams more easily manage and communicate their AWS resources in Slack channels and Amazon chat rooms. This will also allow Slack to use AWS’ cloud infrastructure to offer data residence flexibility to their enterprise customers. And on the other hand, AWS will use Slack as a tool for better communication and collaboration.
“The future of enterprise software will be driven by the combination of cloud services and workstream collaboration tools,” Stewart Butterfield, Slack’s cofounder and CEO, said in a statement.
AWS CEO Andy Jassy said in a statement, “Strategically partnering with AWS allows both companies to scale to meet demand and deliver enterprise-grade offerings to our customers. By integrating AWS services with Slack’s channel-based messaging platform, we’re helping teams easily and seamlessly manage their cloud infrastructure projects and launch cloud-based services without ever leaving Slack.”
She added, “AWS customers will get a “powerful extra means of managing their AWS resources that will help teams collaborate and build more applications using the broadest and deepest set of cloud services,”
“Together, AWS and Slack are giving developer teams the ability to collaborate and innovate faster on the front end with applications, while giving them the ability to efficiently manage their backend cloud infrastructure,” he said.
With Amazon’s help, Slack could get the cutting edge tool that can be used to compete towards Microsoft Groups. And Zoom, which makes use of several cloud suppliers and who also lately partnered with Oracle for added cloud infrastructure.