On Monday, The New York Times has announced the separation of its publication with Apple News, following the deprivation of the ability to post its articles in its curated news app. The recent move comes as The Times is investing in its subscription business and weaning itself off advertising revenue, most of which now goes either to Google or Facebook.
Apple had promoted its news app to strengthen the struggling news industry. However, TNY said the relationship between two platforms failed to satisfy its needs and desire to have direct access to its readers and their data.
Meredith Kopit Levien, The Times’ chief operating officer stated, “Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules.”
“Our relationship with Apple News does not fit within these parameters.” according to Apple spokesperson Tom Neumayr.
“We are committed to providing the more than 125 million people who use Apple News with the most trusted information and will continue to do so through our collaboration with thousands of publishers, including The Wall Street Journal, The Washington Post, the Los Angeles Times, the Houston Chronicle, the Miami Herald, and the San Francisco Chronicle, and we will continue to add great new outlets for readers. We are also committed to supporting quality journalism through the proven business models of advertising, subscriptions, and commerce,” he added.
The New York Times is the first major news media company to partner with Apple, but it is vague whether other publications that have progressively come to rely on subscriptions and business-to-consumer relationships will follow suit.