Is this Facebook’s prerogative in stopping hate speech and misinformation?
Virality Circuit Breaker has been the speculated tool that Facebook will be used to stop the spreading of misinformation in the platform.
According to the Interface reports, this method will help slow down the spread of content before any moderators have a chance to review it for misinformation.
The Center of American Progress (CAP) actually recommended this method. They say this procedure will automatically stop algorithms from amplifying posts when viewed and shared. This would help content moderators have ample time to review. Facebook also vaguely stated that this approach will roll out soon.
Virality Circuit Breaker‘s Misinformation
Social media usage has spiked up since the lockdown, and many people have more access now to information. Some of this information is true while others are mere conspiracies and it’s spreading faster than the pandemic itself. And according to research conducted by Ipsos MORI and King’s College London, people who get their information on COVID19 from social media channels are more likely to believe pandemic-related conspiracy theories which cause them to break lockdown rules.
Zuckerberg’s Facebook has tried to fight against COVID-19 “myths” by implementing the “Facts About COVID-19” info center. However, it doesn’t look that it’s that effective enough to stop the spread of misinformation. Thus, Virality Circuit Breaker may be their answer.
Facebook Ad Boycott
Many advertisers who boycotted Facebook in July to condemn the sites’ propagation of hate speech say they’re going back. However, the software company’s strategic forecast showed that the Facebook Ad Boycott doesn’t make a significant financial toll.
A few months ago, an alliance of civil rights organizations urged the social media site to take action for hate speech. Hence, several marketers pushed through with the Facebook Ad Boycott. Company heavyweights like Ford, Honda, Patagonia, REI, Unilever, and Verizon, held back from the network their ad dollars.
Facebook’s CEO Mark Zuckerberg said the business respected its marketers but was not reliant on big labels. Chief Operating Officer Sheryl Sandberg said it is focusing on human rights not because of marketers’ interest but because of the correct thing.