Another biggie saying goodbye to Facebook
Facebook’s CMO Antonio Lucio is resigning from his position next month after two years of duty. He joined Facebook in 2018 after his work with HP. He mentioned that later this month it would be his “next next, and probably final, chapter” of his professional career helping advertising and marketing companies.
Lucio’s last day with Facebook will be on September 18 but will still work through the end of 2020 to help the company find a successor.
Facebook’s CMO Antonio Lucio’s Statement
Lucio said on a Facebook post, “It’s a time for reckoning for the nation and my industry” for diversity and inclusion, adding that he plans to help marketing and advertising companies focus on accelerating their change.
“This has been a very challenging year for all and an especially reflective year for me, following the passing of my mother before the lockdown,” Facebook’s CMO Antonio Lucio wrote.
“Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion, and equity. Although these issues have been core to my personal purpose for many years and they were an important element of my work, I want to make them my sole focus.”
His Marketing Background
Lucio undoubtedly builds a strong reputation in changing the industry’s marketing strategies. One of those is the HP which he focused himself on building its marketing since 2015. Before that, he was chief innovation and health and wellness officer at PepsiCo for almost a decade.
During a discussion at the Forbes CMO Summit, Lucio hinted at his future plans when he said being Facebook’s CMO would likely be his last corporate position so he could focus on educational and advisory roles.
Along with his work campaigns related to Facebook, Instagram, Messenger, and WhatsApp, he oversaw a corporate rebrand that sought to distinguish Facebook as a parent company from its various subsidiary platforms.
His Last Say
“Grateful to Mark for his curiosity, support, and commitment, and for always listening attentively even when we disagreed,” Lucio wrote.
“I believe in Facebook’s mission, and COVID demonstrated the platforms at their best. As the company evolves, striking the right balance between preserving freedom of speech and eliminating hateful speech on the platforms is a generation-defining question that must continue to be addressed. I know the company and its leadership agree on the centrality of this important task,” he added.