This could have been it, but still not.
Instagram Reels has recently released by Facebook’s Instagram in an attempt to compete with the China-owned video platform, TikTok. And earlier this month, both marketers and influencers are up to the hype of testing the extra feature.
According to Business Insider’s reports, Instagram influencers were experimenting with the feature and saw great potential for brand deals. They said that Instagram doesn’t have to steal TikTok creators for Reels to become this feature a success one.
What Influencers say about the Instagram Reels
According to Timothy Armoo, the CEO of Fanbytes,“I believe it will slow down the move for Instagram influencers who felt compelled to move to TikTok — these tended to be the late entries into a market, anyway.”
“Part of the social-media game is you have to try all the apps and find what works for you and your audience,” said Courtney Quinn. She is a current fashion and lifestyle influencer with 753,000 Instagram followers.
The Early Skepticism
The New York Times has been skeptic with the Instagram Reel feature and even called it “dud.”
The NYT find the functionality challenging to track down in the app, hard to monetize, and sometimes disliked by their followers.
The influencer industry commented that Instagram Reels doesn’t have to steal TikTok creators in order to be successful. They have to appeal to Instagram-first creators and become a worthwhile (and money-making) feature for them to use.
According to stated Timothy Armoo, the Fanbytes CEO,“I believe it will slow down the move for Instagram influencers who felt compelled to move to TikTok — these tended to be the late entries into a market anyway.”
TikTok’s and Instagram Reels’ Future in the US Market
After the reports of Trump pushing ByteDance to sell their TikTok’s US operations, Microsoft has arisen as the potential buyer.
Aside from Microsoft’s interest, Apple has shown “serious interest” in buying the popular social media platform, TikTok.
He also stated that it would be an unusual deal for Apple to acquire the cross-platform app, Tiktok, for its political issues in the United States and China.
But how much does it cost a business person to buy shares from TikTok? Quora’s survey mentioned that the valuation of TikTok in 2020 would reach $75 billion. Having TikTok removed from the market, Instagram Reel would have a greater chance in the market.