Japanese Developers are having an ongoing dispute with Apple for their approval process and also their policies. The issue is getting bigger
Japanese developers. The currently ongoing dispute that is happening between both Epic Games and Apple has indeed spurred a good collection of complaints from different Japanese developers that focus on games regarding Apple’s App Store business model and also the way that it handles the third-party app submission process.
Bloomberg recently reported that some Japanese developers in the whole gaming market have actually been emboldened by the whole dispute and are now becoming more and more vocal about certain concerns that they have which also includes Apple insisting a 30% commission rate along with inconsistent enforcement of said App Store Policies.
What happens when the apps are rejected?
According to different Japanese developers, the Google Play Store actually offers a much smoother approval process as well as a better communication process in comparison to the App Store. Some of these developers are actually relying on certain third-party service just like the iOS Reject Rescue, which apparently helps them be able to navigate through the jungle of Apple’s approval process if ever their app turns out to be rejected.
According to the founder of Prime Theory Shoji Makato’s statement towards Bloomberg, Apple’s very own app review is most of the time ambiguous, irrational, and also subjective. This is why Shoji offers the rejection service to help poor Japanese developers navigate around.
It was also said that while Apple might never admit it, there are possibly times when they actually simply forget that a certain item in the whole review queue or maybe they intentionally just keep it all untouched as a certain sanction to a developer that is giving them the wrong attitude.
What is the future for Japanese developers
Japanese developers have already been critical of the particular way that Apple interprets what they deem as appropriate content and they say that it actually often changes policies without even giving notice in advance.
One topic that is very critical in the whole issue is with regards to Apple’s whole judgement of what it constitutes as possibly sexualized of even pornographic material. The report actually notes that there were several game studios that simply had characters wearing swimsuits first approved then later on becoming rejected due to Apple deeming them “sexualized.”
Apple has been facing increasing scrutiny with regards to its App Store practices both on the developers and regulators sides during the last few months. In response to the whole clash between both Epic Games and Apple, the Japanese antitrust regulator actually said that it will “step up attention” towards the iPhone maker’s practices along with how they affect the whole country’s massive mobile gaming market.
The Japanese developers are slowly coming out to express the hardships they have been experiencing with Apple regarding their policies. Some developers become really disappointed due to having their game up then later on taken down due to change in policies.