The new iOS 14 already offers further data protection for consumers. Despite the positive news for the consumers, some publishers are not pleased about the update.
This is the first time the new iteration of software update allowed to receive user consent before obtaining their personal details. The new feature enables them to be concerned in their results. However, the change triggered a big uproar from businesses that rely on users’ data to make money, especially Facebook.
The social networking network cautioned that improved privacy security for iOS 14 could decrease half the publishers’ profits on its ads site. Even UK news sites, including Mail Online and DMG Newspapers, aren’t pleased with the upgrade, claiming they’re going to remove their applications from the App Store.
Like the UK’s The Times, some newspapers are finding ways to cope with the privacy function. The news source succeeded in turning readers into customers digitally.
Internet advertisement sales, primarily focused on behavioral ads, became necessary for most publishing firms. These advertisements are focused on the places, browsers, and websites generally accessed by the audiences. The ad broker, who is mostly Google, then determines which advertisements will really attract the consumers’ attention.
Did publishers respect Apple’s move to boost privacy?
While the upgrade disappoints some firms, some publishers are still cool about iOS 14’s update. Some of them supported Apple’s decision because it might enable them to monitor the commercial again.
Other sources, including licensed content and rentals, may now be built by media firms. For instance, as it quit targeted advertising and switched to a conventional web show, the New York Times’ revenue improved.
The move by NYT helped it move through the data security constraints of the GDPR. While advertisements are valuable to web publishers, they only earn about 30 percent of what advertisers pay. Facebook and Google collect the remainder revenue.
In the short term, Apple has nothing to win from here. If the likes of Mail Online quit the site, that can also lose out. This isn’t a short-term step, though.
Apple needs to be recognized for a couple of items like user-friendly designs for iOS 14. It is also known for not aggressively collecting and exploiting user data, and standing up for consumer privacy.
After the Cambridge Analytica debacle, which revealed Facebook’s weak privacy policies, Apple CEO Tim Cook famously claimed his business would never monetize the data of consumers because privacy was a human right. The unveiling iOS 14 suits the strategy. It makes Apple distinguish from rivals. It prevents the business from issues about privacy. And it helps to build consumer trust.
In comparison, Apple doesn’t need to misuse the data of consumers. The income from Apple comes mainly from hardware goods and software licenses. This market model requires substantial initial expenditure and continuing creativity. Still, it is impossible to copy and establishes strong barriers to entry.
Therefore, Apple’s decision to delay the opt-in until January is not an indication that the function will backtrack. Privacy is essential to Apple, and the company’s market share of the software is such that, in the end, it is unlikely to be affected by the exclusion of any publishers. The pause clearly makes Apple appear rational at a period when it is battling monopolistic corporate claims and discriminatory practices. So, developers should be prepared for significant adjustments to the software environment, whether they want it or not.