Apple now is stepping up in facing online content piracy by joining the ACE.
Apple TV+ department has finally joined the Alliance for Creativity and Entertainment or (ACE) which is an anti-piracy group. They aim to “supporting the legal marketplace for video content and addressing the challenge of online piracy.”
The group started way back in June 2017, having giant companies joining like Amazon and Netflix. This then extended to Disney, NBC, Comcast, BBC, MGM, AMC, Fox, ViacomCBS, Paramount, and many more.
Apple TV+’s Position
Apple will be sitting as one of the ACE’s governing board along with Disney, Amazon, Netflix, Paramount, Warner Bros, NBC Universal, and Sony Pictures.
The primary goal of the anti-piracy coalition is to remove the piracy ecosystem that harms the originality of content creators. It has been reported that the piracy circulating around has already caused companies $71 billion damage annually, which is about 80% as of today.
Streaming piracy is a growing problem representing 80% of all piracy today. Unlawful piracy operations put incredible innovation, creativity and investment at risk, to the detriment of creators, innovators and consumers alike.
According to the Global Innovation Policy Center, piracy costs as much as $71 billion annually in lost domestic revenues. Additionally, consumers are harmed when accessing illegal content – one-third of pirate sites target consumers with malware that can lead to a range of problems, including identify theft and financial loss, according to a report by Digital Citizens Alliance.Axios
According to the reports, there are already an estimated 23 million individuals in the United States households that use pirate IPTV service. However, after ACE founded, they have already
“achieved many successful global enforcement actions” against such piracy.
Apple Is About To Have Subscription Bundles
Apple TV+ is among the subscription bundles that Apple will offer this year. It is about to be created as a subscription bundle to offer multiple company-made services at a lower price. According to Bloomberg reports, the cheapest bundle will be the combination of the company’s own Music and Apple TV plus. The other reported subscription will be the stack of iCloud Arcade, Apple News Plus, and the iCloud storage. There would also be Peloton-style virtual fitness service, which is going to be called Seymour, based on Bloomberg reports.
The combination for each bundle is not yet set but would change in the course of preparation. However, as explained by Bloomberg, they are confident that these bundles will support the Family Sharing system, allowing six users to access.