Sony bulks up its anime game once again by almost finalizing a deal to buy anime site Crunchyroll for a whopping $1 billion!
Sony is reportedly really close to finalizing a particular deal to buy the known US-based anime streaming service called Crunchyroll for around $1 billion! This big news for both Sony fans and fans of anime was recently reported from the known Nikkei Asia.
The story says that the negotiations have been going on for a while now
According to the story covered by The Verge, Nikkei has stated that Sony was trying to negotiate for the exclusive rights to be able to bid for the known streaming service as well as its current 3 million paying subscribers some time earlier this year. The two companies have now reportedly entered into the final stage of the business negotiation.
Although the initial asking price is still pretty unclear, it was noted by Nikkei that Sony could eventually end up actually spending a bit more than a whopping 100 billion yen if they are really determined to acquire the anime-craze company Crunchyroll. This means that Sony could eventually spend around $957 million or even more.
Crubnchyroll is owned by AT&T and is trying to clear up its debt
Crunchyroll, at the moment, is owned by a particular US telecoms giant known as AT&T, which has currently reportedly been looking to offload the said streaming service for quite a while now. AT&T is also keen to be able to minimize its now stacking significant debt load which now actually totals a bit over $150 billion.
According to a report made by The Information, AT&T was actually asking Sony back in August to pay a total of $1.5 billion in order to acquire Crunchyroll, but the known Japanese firm then thought that the asking price was way too high. AT&T also currently bundles some particular anime content coming from Crunchyroll into its said HBO Max subscription and also offers quite a separate Crunchyroll membership at the price of $8 per month.
From Sony’s own point of view, the acquisition of Crunchyroll would eventually help the company bulk up on its own entertainment offering within the market that is currently dominated by streamer giants such as Netflix and also Hulu. Anime has also become quite an important front in all of the battles between both streaming services, with the known companies all fighting to license different popular series as well as films leaving fragmented access for different consumers.
Sony’s involvement in the anime world
Sony is not new to the world of anime as it already owns the known US anime distributor called Funimation, which also licenses some of the most popular shows like Fullmetal Alchemist, Attack on Titan, and also One Piece.
The acquisition of Crunchyroll would reportedly help it be able to build its catalogue way further as well as being able to expand its own offering both within Japan as well as the whole world.
One way to be able to properly enjoy Crunchyroll once Sony and AT&T have finalized the deal is to buy a smart TV like the Hisense 50-Inch Class H6570G 4K Ultra HD Android Smart TV with Alexa Compatibility | 2020 Model or the Hisense 32-Inch 32H5500F Class H55 Series Android Smart TV with Voice Remote (2020 Model) which sells for a little cheaper.