Apple Drops to Fourth in Smartphone Marketshare
Apple’s slip in the smartphone pecking order can be explained due to the late launch of the iPhone 12. Apple’s fourth quarter results revealed as much in as much as it pointed to a drastic drop in iPhone revenue.
Expect Apple to more or less make up for that lackluster fourth quarter performance with some scorching sales figures in the holiday quarter. Preorders are going spectacularly well, based on reports.
IDC’s Worldwide Quarterly Mobile Phone Tracker data shows Apple sold an estimated 41.6 million iPhones in the third calendar quarter of 2020. This is 10.6% down year-over-year. With an 11.8% marketshare, Apple dropped from third to fourth place.
Samsung remains the leader in smartphones with 80.4 million mobiles sold in the same third calendar quarter. Samsung has a 22.7% share of the smartphone market. Huawei sold 51.9 million smartphones and occupied 14.7% of the market.
Xiaomi overtook Apple to be the third biggest smartphone maker with 46.5 million units sold. Xiaomi’s sales grew by a scorching 42% compared to last year.
Despite the Covid19 pandemic, 353.6 million smartphones were shipped by manufacturers in the third quarter.
Apple Still Doing Well
Apple’s revenue of $64.7 billion in its fourth quarter shows that Apple is doing well despite a dip in sales of iPhones. The demand for Macs and iPads hit through the roof as the pandemic forced workers and students to stay home.
Apple made handsome profits in the fourth quarter as its results show.
Apple iPhone 12 Preorder Delivery Timelines Slipping
Apple’s smartphone marketshare will improve in the final quarter of 2020 as the iPhone 12 range is now available for preorders and customers have already received their new iPhones. The demand for the iPhone 12 range is such that preorder delivery timelines on the Apple Store are slipping for customers in America and elsewhere.
The slippages are not there in America for the newly available iPhone 12 Mini and the iPhone 12 Pro Max. The demand is particularly high for the iPhone 12 and the iPhone 12 Pro. There is slippage in delivery date of those two models.
Demand Likely to Swell for iPhone 12
Apple analysts expect more than 300 million iPhones are in an upgrade cycle out of about a billion total iPhones out there. If those iPhone owners look to upgrade, Apple will do better than ever before. The iPhone 12 lineup is offering several technical upgrades even apart from 5G.
With carriers too pitching in by offering discounts and trade-in options, customers have several attractive options to choose from. Carriers such as AT&T, Verizon, T-Mobile and Sprint are leaving no stone unturned to get customers to start using iPhone 12s and join the 5G bandwagon.
In summary, the marketshare doesn’t matter to Apple as profitability does. Apple knows that it makes more money per iPhone sold than any other smartphone maker by far.