Remember the time, when Apple wasn’t still around? Most of the phone devices we’ve seen in the store were brands like Nokia, Blackberry, etc.
But, what do people see in Apple, that they don’t see on other brands today? How does Steve Jobs maintain its fame all these years?
Here’s the one thing that’s different on them: Apple prioritizes consumers’ needs and convenience– even when users think they don’t need them.
How does Apple forces you to buy devices?
In the span of 20 years, Apple is one of the best companies that excel in its revenues and profits in the stock market.
Bottom line: this company has been called ‘seemingly conglomerate’ for many reasons.
But, how does this started? Let us explain from the beginning.
In 2007, Apple started the idea of smartphones being a necessity. When the iPhone was first launched, the iPod is one of the most purchased Apple devices so far.
At that time, they were already using iTunes for music. The company, then, decided to step up their game, and introduce a device that was way more convenient, and useful than just music in your ears.
There goes the entrance of the iPhone.
To build up this momentum that Apple has, they created a system that connects– or blatantly requires– every device owners to buy another Apple device.
For example, upon introducing the iPhone, Apple eventually introduced the iPad. This device has a larger screen, but has similar features to an iPhone.
Fast forward today, Apple shares the idea of Mac laptops, Apple TV, and even the health-friendly Apple Watch— for those who need to monitor their body condition.
If you’re turning your home into a smarter one, Apple also offers devices that can help you with your lights, door locks, or even putting up music all over your house.
The hard truth
See what Apple has done over the years?
The company intelligently targets every need and wants of a normal person. Whether it’s for communication, arts, or simply looking at the comfort inside your house– Apple has it all.
That is how Apple slowly shifted everyone’s attention to their brands. The company offers convenience that other brands do not have, even until now.
For example, if your Apple device has a technical problem, there are tons of physical stores in the US that could fix your issue.
However, compared to other smartphone brands, many of its physical stores are located in its own country. Worse, retail stores like Best Buy are the next best thing, if looking for repair.
Why are they expensive?
In connection with people’s addiction to buying the newest Apple device, adjusts the company’s pricing range.
If you think about it, Apple charges way too much, compared to its competitors. Why do people keep buying them?
Here’s the explanation: loyalty.
Over the years, a lot of Apple users have been loyal to the brand since day one.
For the company to make this into a profit, Apple slowly shifts its pricing range, with the mindset that people will still buy it– thanks to the established familiarity, and user convenience.
Now, that’s something to think about.