Tik Tok acquiring Dubsmash in the coming days.
Reddit is about to purchase Dubsmash, a platform where users can create their own short video lip-syncing. The company has announced its possible acquisition of the Dubsmash on a combination of cash and stock.
Tiktok has been undeniably successful in setting a trend on making and adding short-video services to social media platforms. Some social media networks have been already rolling out their respective mini Tiktok feature, for instance, Snapchat’s Spotlight last November and Facebook’s Instagram reels.
According to Reddit here that the deal would enable its users to upload and stream videos, and have access to Dubsmash’s editing and short-video creation tools.
The company added that Dubsmash would still maintain its own platform and brand.
This also means that Dubsmash’s entire crew, including co-founders Suchit Dash, Jonas Drüppel and Tim Specht, will join Reddit.
“We are excited to accelerate Reddit’s focus on video, bringing our tools and technology to their passionate, rapidly-growing user base and sparking evermore forms of creation,” Dubsmash’s founders said in a statement.
Reddit is making their moves in fighting hate speech on its platform. They have even rolled out updated content policies to prevent upcoming hate speech last June 29. Since they implemented the newly updated contents, there were already 7,000 subreddits removed from the platform. This has resulted in an 18% drop in users who are posting hateful content.
Reddit shared the statistics for the hateful content posted on the platform to be transparent to everyone, including the Government. Before the implementation of the updated content policy, Reddit has concluded that there were 40,000 potentially hateful pieces of content being shared by the users. And the majority of it pertains to different races and nationalities.
Reddit mentioned that 48%, almost half, of the hateful content on the site targeted someone’s ethnicity or nationality. This category was then followed by their class or political affiliation (16%), their sexuality (12%), their gender (10%), or their religion (6%), while 1% targeted ability, and 7% had an unclear target.