TikTok is upgrading its platform and Samsung is here to help them.
Tiktok partners with Samsung to launch a feature that enables them to use Samsung smart TVs. The announcement of this partnership was announced on December 14 with short-form video content.
The TV-enabled Tiktok will roll out in the UK this Monday and can be accessed from models dating from 2018 onwards via Samsung’s app store. However, it will be pre-installed in all new Samsung TVs in the coming months.
TikTok partners with Samsung for TV app
Once the application is launched on the TV as one of its features, users will be able to watch TikTok videos on their TV, including the For You feed. There will also be a horizontal banner that allows viewers to look at videos posted by creators they have followed, and videos under different categories. They can also show support by liking the posts.
“All the best entertainment experiences are shared experiences,” according to Rich Waterworth, TikTok’s European managing director, announcing the product reveal to journalists last Monday. “TikTok on Samsung TV is the next extension of this experience.”
“I’ve seen the dramatic changes in the way people consume content. Gone are those days when the only way to find entertainment at home was through a single, shared TV in the living room,” he added. “And never have we needed entertainment more than in 2020.”
“TikTok on TV has been specifically created for that home viewing experience,” Waterworth added. “This will be a totally new kind of TikTok experience.”
Samsung’s Head of retail and content services Deep Halder, said: “By offering TiKTok TV, we are giving customers yet another fantastic choice.”
TikTok ban is still on delay, especially under the new Biden Administration. According to recent reports, the United States government won’t enforce the ban on the said app. This may serve as an extension to the company’s ongoing operations.
Just last November, ByteDance received a seven-day extension to get a hold of the company’s acquisition, which also ended this December 4. Following this, the passing of the deadline seems to be a clear indication of another delay.
However, Bloomberg’s recent report stated that under the new Biden Administration, Tiktok’s banning would be on hold and remain as it is like the last time. Not until the government can figure out things to resolve the underlying national security concerns.