After all, we’ve known this tech giant as far off from cars or any vehicular concepts. However, over the past days, several reports have come out, saying that Apple is now planning to take up a notch, by building the newest Apple car.
Unfortunately, for reliable Apple analyst Ming-Chi Kuo, this may not be a good idea.
Apple car in 2028?
Almost a week ago, Reuters exclusively released an article, tackling about the possibility of an upcoming Apple car in the near future.
It says on the report that the tech giant is targeting 2024 to produce its own version of self-driving electric vehicle.
In a new report from 9to5Mac, on the other hand, popular Apple analyst Ming-Chi Kuo said that the earliest launch that the Apple car might accomplish is in 2025. However, he clarified that he “would not be surprised” if this project will not launch until “2028 or later.”
Kuo explained that there are a lot of factors to consider before Apple jumped in to the launch of this project.
Uncertainty on the date of launch
Since it’s not expected for Apple to develop own vehicle, the company may have trouble on finding the right time when to launch the said project.
This would result to delays that may blatantly affect the outcome.
Uncertainty on the vehicle specs
We all know that when we first heard about the Apple car, a lot of high expectations have arrived to many of us.
Knowing that Apple is one of the biggest tech companies in the world, investors and consumers expect that the Apple car will beat any other e-vehicles, across the globe. Whether in terms of design, software, or features.
Uncertainty on Apple’s capability to beat EV competitors
If we think about electric vehicles, Elon Musk’s Tesla might hold the top spot in our minds.
Once Apple surely launches its vehicle, it is inevitable for investors and customers to compare both brands. According to Kuo, this could be one of the main reasons why Apple car will take years before its launching.
Interestingly, Kuo did not just mention a possible launch date for the Apple car. In fact, he even warned future investors on this project to be careful on this business decision.
He explained that, although Apple paints a picture that the e-vehicle is pose with great features and number of strengths, it could still result to flop industry in the future.
Kuo highlights that “It [Apple] is not always successful in new business.” 9to5Mac reported that Kuo mentioned HomePod and Apple as one of the major examples of the company’s failed push on making different projects and devices, along the way.
On the other hand, Morgan Stanley believes on the other side of the story. He said that Apple pushing to make its own name in the vehicle industry will set to “bring forward new innovation in autonomy and renewable tech.”
What do you think about Apple car? Is it a flop or not?