Apple welcomes 2021 with a creative advertisement in Apple Japan YouTube showcasing the newly improved App store. The said video consisted of 15-second clips of various apps available on the App Store. This includes gaming features, productivity, and communication applications.
Apple Welcomes 2021
The YouTube advertisement highlighted how the Apple App store can assist users to have a good experience this coming 2021. The add playfully combined colorful animations to entice viewers. The company has targeted Japan for the “Shōgatsu” or New Year is the most important holiday in Japan, starting from January 1-3.
Apple is known for holding a one time big time sale on New Year’s shopping events in the country. They offer Apple Store gift cards which can be used to purchase selected Apple products. This year’s event took place on the 2nd day of January at Apple Stores through Apple store app.
Apple Inc. faces another investigation from the Japanese antitrust regulator amid ongoing scrutiny from Fortnite’s developer, Epic Gaming, Inc. This is the new inquiry the organization faces since its investigation was opened by the European Union in June.
Japan’s antitrust regulator will look into Apple’s activities. Alliance with developers after the lawsuit brought by Epic Games against the iPhone maker’s App Store regulations sparked another surge of criticism from the region’s massive gaming industry.
“I want from the bottom of my heart Epic to win,” Tokyo-based mobile game developer Gumi Inc. founder and chairman Hironao Kunimitsu wrote on his Facebook page.
Epic filed a lawsuit against Apple for charging 30 percent of product income on App Store purchases to the company. However, the Japanese developer’s complaints are profoundly embedded in the incoherent execution of Apple’s guidelines for the App Store. They claimed the tech giant had inconsistent design decisions and contact discrepancies between developers.