Australian government has now released an answer to Google, over the issue of paying for media content.
Despite whatever Google says to the government, Australia justifies that tech giants have responsibilities to pay for local news agency as it is, ‘inevitable’ to happen.
Nothing’s going to stop this
After a long debate of monetary compensation of Google content, Australian government has released a new statement today, Jan. 24 via Bloomberg. The new statement entails that the government sees the code as ‘inevitable’ now to be passed.
Meaning to say, Google—or other tech giants—may no longer have choices to refuse paying for content online soon.
“It seems that digital giants did themselves a big disservice last week when they very openly and publicly threatened the Australian public with pulling out of Australia effectively with search if the legislation proceeds as it currently stands,” said Australia’s Treasurer Josh Frydenberg .
Google-Australia war: What’s happening?
This was after the country’s government tackles to force tech giants like Google into paying local news agencies with their media content.
This reaction was also immediately answered by Australia’s Prime Minister Scott Morrison saying, “we don’t respond to threats,” showing that Australia won’t mind losing Google or other tech giants if they see fits.
After Google’s threat, at least 94% of online searches in Australia go through the Alphabet Inc. unit, according to the local competition regulator.
In Google’s defense, the tech giant said that the compensation code could result to much worse crippled internet in the future.
On the Senate committee, Mel Silva, Google’s Australian managing director said that “the principle of unrestricted linking between websites is fundamental to search and coupled with the unmanageable financial and operational risk is this version of the code was to become law.”
Even World Wide Web inventor Tim Berners-Lee explained to court that the proposed code poses a “breach on the fundamental principle of the Web by requiring payment for linking between certain content online”.
“The ability to link freely – meaning without limitations regarding the content of the linked site and without monetary fees – is fundamental to how the Web operates, how it has flourished till present and how it will continue to grow in decades to come,” he added.
Facebook also joined in the investigation
Along with Google, social media giant Facebook has also joined the investigation. Just like Google, Facebook also opposes the law.
As a result, they are planning to block Australians from sharing news on Facebook if it passes.
What happens once approved?
Let’s say, Australian government successfully forced tech giants to give compensation for local news content, its end result would be a huge change in the world.
“It’s about control and power,” said Johan Lidberg, an associate professor at Melbourne’s Monash University who specializes in media and journalism. “They’re signaling to other regulators they’ll have a fight on their hands if they do this.”
Once Australia started it, other countries are expected to follow.