Instagram helps its users in many ways! People can use it to post their photos and videos. Even professional photographers and videographers are using this application to share their reels and show people their expertise.
On the other hand, other people use Instagram to create a business account, especially if they are selling certain products. Why? Because IG is specifically designed to post photos.
However, there are some users that find it hard to manage their business account in the social media platform. Because of this, Instagram decided to release a feature that would help its users to manage their online business accounts.
Instagram explained that its new Professional Dashboard is an all in one place. This is the application’s way to make its platform more appealing to business owners and other individuals who are looking to monetize their social media activity.
Instagram, a Facebook-owned platform, developed and launched its new Professional Dashboard feature to put all its business-centric tools into the same section. The new feature is expected to host shortcuts for ad-tracking features, branded content partnerships, tutorials, and account analytics.
The popular app decided to launch the Professional Dashboard to help the aspiring influencers, as well as business owners to manage their accounts more easily and comfortably. This innovation could really be helpful since most business owners are old people.
How Instagram’s new feature works
Although the app’s new Professional Dashboard section still offers the same business tools of the platform, this innovation will still be pretty useful for those heavy IG users since they don’t have to go from one section to another just to manage their business accounts.
The popular photo and video app are far from the only digital tool to have amassed a huge user base while finding it more difficult to monetize this following. As of the moment, IG has more than one billion monthly active users, which simply shows that the social media platform is becoming a daily thing for most people, especially since there is still an ongoing pandemic.
The app has become very useful for business owners ever since the global COVID-19 pandemic started since people are now commonly doing online shopping so that they can prevent the further spread of the novel coronavirus.
Because of its popularity, the application has the potential to gather a huge number of popular brands, influencers, celebrities, or even e-commerce firms. If you are currently using IG, you’ll notice that Xbox, PlayStation, Nvidia, AMD, and other giant manufacturers have their own Instagram accounts.
IG is not the only social media platform that is being used to start a business or to grow one. Even Facebook, Twitter, TikTok, and other popular apps are now getting handy when it comes to selling certain products or services.
Previously, IG added shopping features to its TikTok-like Reels offering. On the other hand, Facebook announced a new feature for its owned application, which is the WhatsApp Carts.
The tech giant company did this in an attempt to turn the messaging platform into more of an e-commerce application or hub. This just shows that different online platforms are also growing to provide better services for their users.