Tim Cook has shared the main issue of the century during his Data privacy speech.
Tim Cook, Apple’s CEO, has recently shared a speech regarding privacy at the virtual Computers, Privacy, and Data Protection conference where he exposed the century’s main issue. The Tech Giant’s CEO has also shared valuable information regarding the company’s upcoming App Tracking Transparency and Facebook’s business model.
Tim Cook’s Data Privacy Speech
Apple’s CEO mentioned that privacy is “one of the top issues of the century” and he noted that users should do some “deep thinking” and even figure out how to “leave something for the next-generation that is a lot better than the current situation.” He then added that privacy “should be weighted”.
Here are some points he raised:
“What changes do you then make in your own behavior? What do you do less of? What do you not do anymore? What are you not as curious about anymore if you know that each time you’re on the web, looking at different things, exploring different things, you’re going to wind up constricting yourself more and more and more and more? That kind of world is not a world that any of us should aspire to.
And so I think most people, when they think of it like that … start thinking quickly about, ‘Well, what am I searching for? I look for this and that. I don’t really want people to know I’m looking at this and that, because I’m just curious about what it is’ or whatever. So it’s this change of behavior that happens that is one of the things that I deeply worry about, and I think that everyone should worry about it.
He also gave his opinion about the Artificial Intelligence being a threat. He said that both data and AI can be used negatively; having the “amplified by technology.” Cook noted that ethical AI, and ethical data privacy and data collection are both important issues that “have to be worked on.”
Apple’s “A Day In The Life Of Your Data” Divulges How Companies Can Track Users With Their Data
Apple’s “A Day in the Life of Your Data” would expose how companies can track users across the website and apps that they have been using. They will hold this narration this Thursday which also known as Data Privacy Day.
According to Apple, on an average day, mobile apps have six trackers from third-party companies aiming to collect and track people and personal information which valued at around $227 billion per year. Apple’s “A Day in the Life of Your Data” intends to expose advertisers, social media platforms, data brokers, and other third-party companies to how they extract data and use it for their purposes. One of the scenarios that they would be using is a father and daughter taking a selfie at the park being innocent with how clicking and sharing their photo could make them prone to malicious risks.