The Harley Davidson new progressive CEO known as Jochen Zeitz has recently made two monumental announcements last week. The company is getting a new division focusing on electric motorcycles and the Q4 dramatic revenue drop.
While the revenue drop is certainly a problem, the new electric motorcycle division could be a solution. There is no question that Harley Davidson is facing a tough demographic problem as a number of its target market is now aging out of the classic motorcycles, according to the story by Electrek.
Is an electric motorcycle worth it?
Although there are still some people in their 30s that opt to buy Harley Davidson motorcycles. However, the number is not quite inspiring. Although it is still not yet considered a full-blown crisis for Harley Davidson just yet, this is not the real problem.
The conventional wisdom surrounding the target market of Harley Davidson has suggested that the solution is to build more heavy cruiser bikes. However, there is a reason behind Harley Davidson current riders not making business decisions. That path just doesn’t work anymore and the company is now realizing it.
Harley Davidson electric motorcycle
Although Harley Davidson first made both its name and image surrounding loud, heavyweight motorcycles that strongly pack that bravado as they did in cubic inches, the number of those particular riders that are looking for those cubic inches are now dropping heavily and so are Harley Davidson revenue figures.
Instead, a brand new wave of much younger riders are all looking to embrace a new, technologically advanced type of motorcycle namely the electric motorcycle. The said “new breed” of electronic motorcycles are supposed to pack just as much power and performance compared to the older gas-powered bikes (and sometimes even more), while also offering a lower maintenance.
How much is the Harley Davidson electric motorcycle?
As of the moment, these electric motorcycles look to be priced around the $29,799 price mark. Aside from lower maintenance, the newer riders are also looking at lower operating costs and also the fact that they are no longer a contributing factor to the destruction of this planet. This new breed of riders has pushed Harley Davidson to innovate in order to keep up with the changing market that is looking to push farther away from conventional, classic, and traditional motorcycles.
As seen with cars in general, the shift towards EVs has seen a dramatic increase in 2020 and this 2021, we can only expect for bigger changes. With the motorcycle world, the same thing could be happening and Harley Davidson is now trying to tap into that new market to not only survive but also potentially prosper. One interesting affordable electric motorcycle choice is the Segway Ninebot Electric Dirt Bike Motocross. Of course, for those wanting to have an electric vehicle, it pays to have a charging station at home with the ChargePoint Home Flex Electric Vehicle.
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