Worse, the social media giant also called out its staff to plan on ‘inflicting pain’ to the Cupertino-based tech company.
Zuckerberg vs. Cook face-off
It has been a common knowledge that Cook and Zuckerberg do not have that harmonious relationship with each other. For over the years, both tech CEOs contradict opinions on various topics.
However, the feud is now taking into another level. Wall Street Journal has recently released a new report saying that Zuckerberg had plans to ‘inflict pain’ with Apple over what he considered as a poor treatment with the company.
The Journal based the report on people familiar with the subject.
According to the report, Zuckerberg had a meeting with his staff to talked about the tech giant. He privately had a comment calling out Cook as ‘extremely glib’ or smooth-talking but insincere and shallow.
How it started
Since Apple CEO Tim Cook handled the company, the two companies already began cold treatment with each other.
In 2014, Cook somehow humiliated Facebook over its business model.
“I think everyone has to ask, how do companies make their money? Follow the money,” Cook said. “And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data.”
Later that year, Zuckerberg answered back to Cook by saying that Apple has been selling their products, way expensive than it should be.
“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers,” Zuckerberg told Time’s Lev Grossman. “I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”
Ever since these events, both tech CEOs no longer had good relationship with each other.
Here’s where it gets worse
Though both of them were under same category of technology, Facebook and Apple– technically– do not serve same audiences.
But, in some way, two of them bumped again with each other when Apple introduced iOS privacy update. In its new update, users now have information on which apps or software get their personal data and sell them to advertisers.
Facebook, as the biggest social media software in the world, benefits most on garnering user data.
Cook specifically told public that companies should not be stealing information on their users, just to use for advertisers.
In which, Facebook answered back.
“This is not about two companies – this is about the future of the free internet. Apple is creating two sets of rules – one for themselves and one for small businesses, app developers, and consumers who lose out. Apple claims this is about privacy, but it’s about profit, and we’re joining others to point out their self-preferencing, anti-competitive behavior.”
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