Facebook’s CEO known as Mark Zuckerberg literally told the employees that were close to him that they “need to inflict pain” on Apple for the recent comments of Tim Cook, Apple CEO, which Zuckerberg described as actually “extremely glib.”

The ongoing rift between both companies had appeared in a story by The Wall Street Journal just during this weekend. The article reportedly indicates that based on the shown first-hand reports, Zuckerberg has actually taken Tim Cook as well as Apple’s public criticisms regarding Facebook’s upcoming privacy policies as actual personal affronts.

Facebook vs Apple

According to the story by arsTechnica, an example of this is when Tim Cook publicly responded back to Facebook’s previous 2018 Cambridge Analytica scandal by actually saying that such a scandal won’t happen to Apple due to them not treating its own customers like products. When Tim Cook was asked what he would do given he was in that particular position, he noted that he “wouldn’t be in this situation.”

Tim Cook on privacy

Tim Cook even called Facebook’s approach an actual “invasion of privacy.” This was just one of the comments that had made Mark Zuckerberg see Apple as the company’s opponent. Before all of that, both Mark Zuckerberg as well as Tim Cook met in some sort of attempt to be able to smooth an already ongoing sour relationship, according to the article, but then the meeting reportedly turned into quite a “tense standoff.” Ever since then, the whole relationship has then continued to become quite sour.

The disputes have reportedly reached new prominence some time last year. This was when Apple actually announced its plans to require that the iOS apps would ask its users for permission for their information to be tracked with the IDFA or the ID for Advertisers tags all across both the websites and the apps.

Facebook declares war on Apple

The new change in policy is already reflected in the company’s terms of different service for the app developers. However, it will not be enforced until some time earlier this spring which will be after the upcoming release of the iOS 14.5. Facebook, even reportedly explored filing a lawsuit directly against Apple alleging that the said smartphone maker’s own policies are actually “anticompetitive.” The interesting thing is Apple still has a Facebook page.

TechVisibility Viewpoint

For those that don’t really grasp the gravity of what’s happening, basically, Apple is making its users aware and giving them the option as to whether or not they want to share their data to Facebook. For those that aren’t really that familiar with Apple, the Apple MacBook Air or the Apple iPhone 12 are two of its prized products on the market as of the moment.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.