The popularity of the Apple iPhone 12 meant that Apple overtook Samsung in recorded smartphone sales during the final quarter of last year.
According to Gartner, this was the very first time in four years that the company has overtaken Samsung. The market intelligence firm notes that Apple actually saw year-on-year growth of a whopping 14.9%, while Samsung now saw its sales dip by a whopping 11.8% during the same period.
Apple Q4 2020 sales
Gartner noted that across the whole of 2020, Apple reportedly enjoyed more modest growth of a whopping 3.3%, while Samsung’s reported sales had fallen by a much larger 14.6%. The launch of the said 5G iPhone 12 series reportedly helped the company to be able to record a double-digit growth during Q4 or 2020. Apple had surpassed Samsung and gotten the No. 1 global smartphone vendor spot. The very last time that Apple was at the top of the smartphone vendor ladder was back in 2016.
Samsung reportedly experienced a year-on-year decline of a whopping 14.6% back in 2020. However, this did not really prevent it from being able to retain its top global smartphone vendor position for the whole year results. It also faced quite tough competition from the regional smartphone vendors like Xiaomi, Vivo, and Oppo as the reported brands grew much more aggressive during global markets. Back in 2020, both Xiaomi and Apple were the only two different smartphone vendors of the reported top five ranking in order to experience growth.
Smartphone sales declined
According to the story by 9to5mac, across all of the makers, worldwide smartphone sales have reportedly declined by a whopping 12.5% last year. Global sales of the smartphones to the end users declined by a whopping 5.4% back during Q4 of 2020 according to the Gartner, Inc. Smartphone sales that declined by 12.5% during the full 2020.
Sales of the said Apple iPhone 12 would have actually been even higher if Apple itself had been able to keep up along with the demand, but the global chip shortages reportedly hit supplies. Apple iPhone sales hit the roof while other smartphone sales have declined in 2020 when the pandemic first hit. There was also reportedly a shortage in chips which added to the scarcity.
Two of the most sellable recent models that Apple has been pushing is the iPhone 11 and the iPhone 12. While consumers are still waiting for the upcoming possible iPhone 13, which might take a while given not many leaks online, Apple buyers might have to wait a little longer for the upcoming smartphone to come out.
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