With the availability of technology and the advancement of the internet, promoting music has become both easier and harder for starting artists. Here’s how to make your music stand out.
As technology has advanced, so has music advanced with it. While it has certainly become easier to put music out there since an individual can easily upload their music by themselves, the competition has no doubt gotten harder. Promoting music online is now more than just the music. It’s also important to note that these techniques aren’t technically for generating the most profit but rather getting the most exposure.
How to promote your music online
- Upload to all platforms
This is very important to do especially for starting artists. YouTube, Soundcloud, Spotify, and TikTok are only a few of the online music platforms out there. Despite a music platform being not too popular, it is important to still make an effort as a beginner artist uploading the music to all popular media platforms.
- Upload the lyrics online
This is something not a lot to do but this can actually help the artist claim ownership of the song quicker as well as promote the music. Aside from just the lyrics, keywords can be added to the posting which is essential when promoting the music online.
- Send your music to podcasters and other content creators
Leasing the music out for free promotion is a great way to increase visibility. Since podcasters usually have a hard time bypassing copyright laws due to musical infringement, letting them use your music would be a great way for the song to be promoted.
- Online presence
It is important to have information about the artist in order to keep the audience invested in the music. The better the online presence of the artist, the bigger the chance of the music being discovered. Consistent posting, repromoting the music, and making posts either referencing or relating to the music can be very helpful.
- Hiring a music promoter
Hiring someone to promote the music can be very helpful. However, this is also very expensive and for those without a budget, this would be hard to do. With good music, what is needed is exposure or the push to make the music heard by a new audience. A music promoter can help with this.
To make music is one thing, to promote the music is a completely different thing as well. While some people might think making a good song is enough, there’s actually much more to producing a good song to make it successful. Having a phone at all times is obviously very important. Aside from a phone, using a tab to monitor the progress of the song’s promotion and upload additional promotional content for the music can also be very useful.
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