Becoming a podcaster in this day and age has become quite trendy and because of this, the competition has gotten even harder for the average beginner. However, there are a few podcast techniques that can change this.
While there might be a number of different podcast techniques out there that may claim to work, there are only a few that have proven to be useful. These techniques are something that any amateur podcaster can do and don’t even require much resources.
Here are the 5 podcast techniques that work
- Add transcription
Basically, the more text is put into a podcast, the easier it would be for search engines to pick up on what exactly is the podcast talking about. Since Google and other search engines can’t view the podcast, they rely on keywords from the title and the description to identify the podcast. This podcast technique allows the search engine to pick up more words to increase chances of viewers being directed to the podcast.
- Cross platform uploading
Instead of uploading the podcast to just one platform, uploading it to a number of other platforms improves the chances of exposure. If a podcast was done live on Twitch, and the podcaster doesn’t have an exclusive contract with Twitch, it can also be uploaded on Twitter for further reach. Linking to the podcast on different platforms like Reddit is also a great way to improve the exposure.
- Upload clips of the whole podcast
One technique that Joe Rogan does with his podcasts is to upload short clips on a separate channel all promoting the full podcast itself. Depending on the contents of the podcast, this podcast technique allows the podcaster to create more content and thus improve the chances of exposure.
- Make blogs about the podcast
For those podcasters that transcribe their podcast, making a blog or post out of the transcription that links to the podcast is another way of promoting the podcast itself. Although this might be quite tiresome, having as much promotion as possible is a great way to promote the podcast.
- Use the right hashtags
Hashtags are very powerful since they allow a new audience to view something new despite it being popular or not. In the end, it is important to do research when it comes to hashtags and keywords to know what the target audience is searching for.
There is definitely a lot to be done in order to make a podcast work. However, for those that are absolutely serious about becoming successful, these podcast techniques would only require even a basic computer and a good monitor in order to do the after-promotion and optimize the podcast once it is finished.
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