Apple has now started its official ‘new normal’ amid COVID-19 pandemic. By opening almost entire branches of Apple store, all over the United States, the Cupertino-based company hoped to regain their market, once and for all.
As an after result, the stock market somehow crashed on Tuesday, March 2. Here’s everything you should know.
Apple reopens US physical stores
For over the past year, Apple was forced to close down almost all of its physical stores, all over the world, especially in the US, in order to follow the basic guidelines of social distancing, implemented by the government.
Now, that the government has bought millions of COVID-19 vaccines, the Cupertino-based tech giant is looking to go back to its ‘normal’ state, by opening all stores again.
All 270 physical Apple stores, located in the country, will be soon opened in limited capacity only.
Though the stores will be officially entering the ‘new normal,’ it is still expected for every customer to follow same protocol in other stores, such as social distancing, wearing of masks, and visiting the stores in appointment-only basis.
The state of Texas will be the last one to open their physical stores, in line with the recent snow storm happened in the area.
Apple has not yet given any statements on why or how they decided to officially return their market to people.
Target’s mini Apple stores
Even before Apple decided to re-open their stores, Target already introduced ‘mini Apple stores’ to suit the needs of their loyal customers.
The “dedicated Apple shopping destinations” as Target calls them will begin to pop up in 17 stores initially, across multiple US states.
The store said that this will be followed up by major openings in new locations, which will happen tentatively in fall 2021.
These mini Apple stores will be stocked with variants of iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV, and Apple accessories, as per Target.
However, Target may expect that Apple consumers would still prefer to go to nearest Apple store, than in Target.
Though Apple made a massive decision to open its stores again in America, the stock market, however, slowly dips along the way.
Wall Street ended lower in prices on Tuesday, March 2, letting a 2% dip on Apple and even Tesla with more than 4% bearish rate.
“Part of it is just because technology went up so much last year, and if interest rates are on the rise then the value of their future cash flows is diminished,” said Tom Hainlin, global investment strategist at U.S. Bank Wealth Management.
There are a lot of factors to consider on the sudden stock market crash, but one thing’s for sure is that Apple is continuing its fight against competitors, and even pandemic itself.
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