Oppo has finally snatched the title of best-selling smartphone brand over in China for the very first time.
Data provided by Counterpoint Research showed that Oppo has finally managed to capture a whopping 21% of the entire world’s smartphone market back in January. This was ahead of Vivo and Huawei which were both able to achieve still an impressive 20%. Both Apple and Xiaomi were able to round out the other top five with 16% each.
Oppo market share rise
Oppo’s reported sales soared up by 26% year on year and also increased by an impressive 33% compared to the month before. Counterpoint notes that the particular Reno 5 series actually had quite a successful launch due to the company offering better specs at a much lower price point compared to the earlier Reno 4.
For Oppo to gain the massive market share, however, someone else has to lose it. The report notes that Huawei’s publicized smartphone troubles are now also taking hold in China as well. It was also noted by Counterpoint that Huawei has decided to increase its main focus on the premium market due to the whole component shortage that is caused by the US sanctions. Due to this Chinese distributors have now been focusing on other brands in order to buy by volume.
Huawei lags behind Oppo
Huawei’s previous Honor sale, as noted in the story by The Verge, which was also pretty much sparked by sanctions, will actually cut its very own market share down way further, with the Huawei Honor now considered as an actual competitor and not really an asset. The figures, however, are just for a single month.
Counterpoint now expects Huawei’s total market share to see a continual decline moving through 2021. Oppo, on the other hand, will now look to capitalize the whole opportunity along with the launch of the company’s supposedly latest flagship phone called the Find X3 Pro. The full announcement can reportedly be expected this Thursday. For those that want to take an early look, the company actually released a teaser on Twitter that is pretty much thorough and also doesn’t leave a lot left for imagination. While Huawei’s decline in the mainstream market is seen as somewhat a surprise, Oppo’s rise could be even more of a shocker.
While the Oppo Reno 5 is reportedly more worth the price in comparison to the Oppo Reno 4, the later is still considered a pretty solid smartphone. While the Oppo Reno 5 might not always be in stock, the Reno 4 is more widely available. As for Huawei, the Huawei Mate 40 Pro can be considered one of the strong suits that the company still sells.
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