- Domino’s Pizza in partnership with Nuro is piloting driverless delivery in Houston.
- Using the Domino’s website, customers will have to place a prepaid order for delivery from the chain’s Woodland Heights location.
- As Domino’s search for a faster, easier and cheaper delivery, the driverless pizza delivery was born. Nonetheless it’s year of investments in terms of research came to fulfillment.
In relation to CNBC’s report, Domino’s Pizza’s newest deliverer isn’t a person. You got that right. A driverless delivery car.
Domino’s Tiny Driverless Pizza Delivery?
The restaurant company said Monday that Nuro made an autonomous car and will start delivering pizzas in Houston this week as part of a pilot program.
Being in alignment with top of the line technology, the customers will have to place a prepaid order on Domino’s website for delivery from the chain’s Woodland Heights location. If the customer’s order falls within certain days and times, they can choose to have Nuro’s R2 robot drop off their pizza. Once the robot arrives at the location, customers will enter a unique PIN on its touch screen to prompt the doors to open so they can retrieve their ordered pizza..
Despite the blood rush on the said technology, the Domino’s spokeswoman said that the company doesn’t have an end date for the pilot program yet.
The Nuro R2 robot is the first fully autonomous on-road delivery vehicle without any occupants to receive regulatory approval from the U.S. Department of Transportation. Nuro, which was founded by two former members of Google’s self-driving car team, had to raise the amount of $500 million in its last funding budget, which included an investment from Chipotle Mexican Grill.
Over the last decade, Domino’s has invested in more in terms of technology to make ordering and receiving a pizza faster and easier, helping it acquire more customers away from independent pizzerias and other chains, such as Papa John’s. Driverless pizza delivery is one of the areas that they are focusing on, although the company is still years — or even decades — away from replacing its entire fleet of drivers.
In the year 2019, the company disclosed its partnership with Nuro. Two years before, it researched how consumers would react to pizza delivery by an autonomous car from Ford.
Domino’s shares surged upto 13% in the last year, giving it a market value of US$15.2 billion. The company has benefited from consumers’ desire for delivery during the coronavirus pandemic, but analysts are concerned about pizza fatigue in the coming months.
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