Since it is more difficult to fake videos than selfies, online dating users will find the video feature more genuine.
Being locked up in their respective homes because of the pandemic, singles worldwide were anticipated to go on dates if opportunities shall allow it. However, a recent survey from Hinge disproves this expectation otherwise. It has been revealed that the majority of daters prefer to use video dating even in a post-pandemic setting. Users thought of the feature as a stress-free way to test compatibility before the awkward physical meetup.
While more and more dating apps have decided to include video dating, Bumble was the first to introduce this built-in feature. In fact, the recorded number of video calls hit a 42pc spike after the United Kingdom implemented lockdown.
Consequently, other dating apps followed this initial trend. In February, Match purchased the most popular video app in South Korea, Hyperconnect. The company implied that it is ready for live broadcasting. To add, its affiliated company, Tinder, is considering video chats. As mentioned by Sparked, the most popular dating app will add a feature wherein users can instantly enter video chat rooms with random people before choosing potential matches. In connection, Facebook is also experimenting with Sparked at the moment. This service matches individuals to access a four-minute video date.
This video chat inclusion provided an avenue for smaller companies to make it to the top. Blindlee, launched in 2019, is one of the many dating apps that flourished during the pandemic. The said app has a different way of matching users than the traditional “swiping profiles” method. Matching is done through blurred video calls that would later unblur once the match is predicted.
Video Dating Before The Pandemic
Before this romantic trend stirs the digital platform, video chatting was perceived as a far cry in the past years. When Badoo decided to include video calling in 2017, it did not receive many favorable reactions. This is also true to Tinder when they planned to buy a video chat app to initiate a video function. Unfortunately, the media industry branded it is too futuristic and idealistic for the masses. One of the many reasons for this perception is Gen Z’s tendencies not to answer their phones.
Why Video Dating?
Most people see videos as more realistic because it highlights a user’s authenticity. It means that faking identities will be avoided. To add, it will become more special knowing that the user dedicates their attention to the other party only during a particular moment.
In relation, catfishing is not tolerated. Therefore, experiencing the “act of surprise” in a physical setup is rare. It will also remove awkwardness upon meeting up.
Most people expect that video dating only excites the younger generation—it does not. Surprisingly, generational anomalies were observed after the launching of the anticipated feature. It is believed that video dating is a pandemic trend that will stay for years even after this tight situation. To try video dating, install dating apps now on your iPhones and Android phones.