Reports are saying that Oppo, the Guangdong-headquartered Chinese consumer electronics and mobile communications brand, could be looking to develop its first and very own electric vehicle.
Like a number of other companies well known for their mobile devices, such as Huawei, Xiaomi, and Apple, Oppo is the latest on the list of electronic brands that could potentially be taking quite a significant turn down the route of EV production.
The first reports of a smartphone and technology company proposing to build an electronic vehicle surfaced as early as 2015–this pioneering brand was tech giant Apple. According to Paul Tan, a few like brands have followed suit since then; only a few days ago, word began to spread that two of China’s major smartphone manufacturers, Xiaomi and Huawei, would like to take their shots at developing EVs as well. Now, the Oppo mobile phone brand too has apparently been expressing the same interest.
Not the most popular, but among the biggest
While Oppo may not be as popular in Western countries such as the States, the brand has nonetheless garnered a large following in its country of origin, which is none other than China. The company is owned by BKK Electronics, a multinational conglomerate that is actually bigger than Huawei and Apple both. In 2020, Oppo rose in status to become China’s largest manufacturer of smartphones, holding 21% of the nation’s total market share. With that, it’s easy to see why Tony Chen (CEO and founder of the company) sees it fit to add EVs to the brand’s success.
Chen informed outlets in China that, even in matters of car manufacturing, Oppo means to focus on areas it can perform well in. “If automakers can’t build good cars and Oppo has the strength, we will try it in the future.” He stated.
As noted by CarNewsChina, Oppo’s car project is being spearheaded by Chen with the help of a team of hired automotive engineers and designers. It is said that there have also been meetings with CATL, Tesla’s battery maker and supplier. While Oppo has not yet organized an official automotive division, these reports on the company’s recent activities suggest that it might not be too long before it does.
Nothing is yet final or certain on just how Oppo means to go about its electric vehicle project. While it does have the means to carry out this build “from scratch”, some suspect it could also take after Huawei’s strategy by purchasing an already existing company. A different route the brand could follow would be to become a supplier for other auto manufacturers, since Oppo already has filed some patents in China for AV devices. As of now, onlookers will simply have to wait and see.
It will be exciting to find out just how well the world’s major smartphone brands can do with their electric vehicle endeavors. Those who aren’t yet familiar with the kind of products Oppo makes might be interested in an Oppo Reno 4 Pro or an Oppo Find X2 Pro, to get a feel of the brand before its reported electric vehicle in the works is (fingers crossed) finally released to the public.