Google decided to copy Apple’s App Tracking Transparency. Is this a good idea? Here’s what you need to know about Play Store’s major details.
Google seems to be into Apple’s latest App Tracking Transparency since the giant software company decided to copy it for its Play Store application. The iPhone giant manufacturer previously released its App Tracking Transparency or ATT, which is specifically created to make app developers disclose their tracking habits or ask permission first from the user.
However, Facebook and other social media platforms and app companies didn’t like this idea since it will prevent them from earning money generated by their ads. And now, the Google Play Store app might also disappoint them since it will also have the same security feature to prevent android apps from taking advantage of their customers.
The search giant said it would add a new “safety” section to Google Play sometime next year. This section will require application developers to specify what sort of data their apps collect, how it is stored, and how it is used. This means that developers will soon be required to declare the data they are collecting from the apps used by their users.
Play Store’s New Safety Section
Google explained that the safety section will contain new elements that let developers highlight security policies that the app follows such as encryption or Google’s Families policy that indicates an app is safe for kids. Google explained that the safety section will contain new elements that let developers highlight security policies that the app follows such as encryption or Google’s Families policy that indicates an app is safe for kids.
Aside from this, Google also explained that the announcements it made were specifically confirmed in advance so developers can have more time to work on their requirements. Ironically, when Apple announced privacy labels, many apps on Play Store stopped receiving updates for a while after the implementation deadline passed since Google hadn’t added privacy labels for its apps.
However, the tech giant firm confirmed that its new safety section is still different from Apple’s App Tracking Transparency. Apple’s feature reportedly focuses on data collected for advertisement tracking and what’s linked to the user. On the other hand, the search engine giant’s approach lets the users decide if the collected data is being managed responsibly.
Aside from this, the tech giant firm is reportedly allowing app data handling practices to be independently audited. If these verifications are conducted by reputed names, it could further convince users that they aren’t being lied to.
An infographic (pictured) accompanying the tech giant firm’s announcement suggests that the safety section on Play Store app will be fully functional by the second quarter of 2022. The announcement clarified that all applications, including Google’s own, will have to declare information by then.
Although the tech giant firm confirmed some essential information that both users and developers will surely find helpful, it still hasn’t detailed how non-compliant apps will be subject to policy enforcement.
If the tech giant firm’s new safety section for its Play Store app proves that it can help users without comprising the earnings of ads, there’s a high chance that many of Apple’s advertising companies will switch to partnering with the search engine giant instead.