The Samsung BESPOKE refrigerator line-up comes in twenty different colors and seven different finishes.
BESPOKE Home 2021, a new virtual platform and global showcase for Samsung Home Appliances, debuted today at Samsung Electronics.
The event celebrates the global expansion of the BESPOKE refrigerator lineup, as well as the forthcoming global launch of the BESPOKE Kitchen bundle, new lifestyle appliances, and integrated IoT solutions — all of which will help make home life more personalized, versatile, and enjoyable.
“We are delighted to announce the global expansion of our BESPOKE lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”
The Customizable BESPOKE Fridge Goes Worldwide
How many times have you wished that your home’s big appliances came in a color other than white, black, or silver?
As far as Samsung is concerned, it happens more frequently than not, because the company is bringing its BESPOKE refrigerator line-up to the United States and the United Kingdom.
The BESPOKE Fridges are available as one-door column or two-door bottom mount fridges and freezers, and were first seen as a concept at IFA 2019. (although in the US a four-door flex option is also available).
The appliance doors are available in over 20 different colors and seven different finishes, but not all of them are available in all locations. Metal finishes, for example, are available in gold, navy, and black in the United States, while glass finishes are available in a variety of colors in Europe, ranging from bold primary tones to pastel hues.
Not Only Fridges…
In the United States, Samsung is also expanding the BESPOKE range to include dishwashers and an over-the-range microwave, all of which will be available in the same black, navy, and rose tones, ensuring that everything in your kitchen matches your perfect color scheme.
Samsung also announced a range of new small appliances (dubbed lifestyle appliances by Samsung) that will be available later in 2021. These include a new vacuum cleaner, a robot vacuum cleaner, and the AirDresser, which is a steam closet to refresh clothes similar to the LG Styler and was also shown as a prototype at IFA 2019.
Colorful Fridges Aren’t Just For This Year
There’s no doubt that Samsung’s BESPOKE Refrigerators are elegant, and having the option to choose an appliance in a color and finish that’s different from the usual is definitely appealing.
Samsung isn’t the only company that offers a variety of tones and finishes for your big appliances — LG also launched its Furniture Concept Appliances range at CES this year, which also comes in a variety of colors and finishes.
Large appliances, on the other hand, can be kept for a long time; according to the US Department of Energy, refrigerators last approximately 12 years. So, while you may like the color now, will you still like it in a decade?
Especially since, when it comes to interiors, certain colors can be trendy one minute and out of style the next.
Samsung claims, though, that the front panels of the BESPOKE Refrigerators can be changed if you’re sick of the color, but they haven’t provided any pricing information, so we can’t imagine this will be cheap.