Pinterest is now testing the waters to a possible expansion of their services from image sharing to live streams. With this, they are to host a three-day event starting on May 24. This event will feature the site’s most popular content creators.
According to TechCrunch last Friday, this event will be from May 24-May 26 to serve as the first public test of Pinterest’s live streaming function to its 475 million global users. This can be watched by both iOS and Android users.
Why The Change?
Pinterest has been known to be an image sharing social platform where users can share ideas and photos to anyone in the world. However, with the dominance of live streaming apps like Facebook, YouTube, Instagram, and Tiktok, it seems to not be a shock anymore for this company to try the livestreaming function.
Gizmodo also takes note (from a report by Engadget) that Pinterest has tried experimenting with something like this in the past, a feature called Class Communities. This previous feature allowed users to sign up for online Zoom classes through this app while using Pinterest to create a board including materials, photos and others connected to a chosen class. However, it didn’t actually involve Pinterest as a live streaming site. But this event is quite different.
What To Expect?
This live streaming event is within the company’s app. As this event commences, expect some of the most popular content creators to share their expertise on different areas. You can check out a preview of each session to be available on the company’s website. Among those creators include Jonathan Van Ness as he shares morning rituals and skincare routines. If you are looking for your next fashion inspiration, you may want to check out the livestream of fashion designer Rebecca Minkoff.
For foodies or recipes you can try, the event has GrossyPelosi and Peter Som for you. Women’s Health magazine will discuss ways on how to achieve your goals. Another creator would be Jennifer Alba and Hannah Bronfman. This event will present a total of 21 sessions covering various topics you can think of.
Users also have the option to comment to interact with these top creators during the duration of the stream. Another feature that you might see would be the shopping functionality. Creators can tag products that they are to feature in their live streams.
These live streams will support up to three guests and no limit on viewers. Pinterest hasn’t discussed anything concrete in the future or any succeeding plans following this event yet. According to Temple, they just want to expand the options of their users with their app.
As a visual platform, people discover billions of ideas on Pinterest every day, and we’re always looking for new ways to help them bring those ideas to lifeDavid Temple, Pinterest’s Head of Creators
Pinterest’s “Creator Code”
Aside from this news from this image-sharing platform, it also announced a specific standard to be followed by content creators. This is called “Creator Code”. This includes standards that require creators to behave significantly better. These guidelines, as mentioned by Pinterest, are meant to promote content that’s “inclusive and compassionate”. This is to resolve certain issues that had happened in the past, which includes child sex abuse material or anti-vaccination posts.
In conclusion, this new testing phase will be assessed better as the event kicks off. However, it is definitely a great addition to ways on how people can share ideas and relevant information with the world. Users just have to remember that the videos will only be viewed through the Pinterest application.