Facebook serves as a multi-purpose social media platform for different people. It may be a space to find new friends, a site for the latest news and updates, or maybe a platform to bring social issues into a much better light. Another way to use this platform is for shoppers and business owners. And this time, Facebook brings you “Live Shopping Fridays”, a live weekly shopping event.
Mark Your Calendars
As reported by TechCrunch, this week, Facebook is launching their first “Live Shopping Fridays” event series. Here, users can watch live streams coming from big beauty, fashion and skin care brands that you can think of. This event debuts this coming Friday, May 22 and runs all the way through mid-July. If you are fans of products like Abercrombie and Fitch, Bobbi Brown, Clinique, Sephora, Dermalogica, Alleyoop, and Zox, you can mark your calendars for this momentous event.
As you know, Facebook has been the biggest platform for business owners to promote and boost their sales especially in this pandemic. Facebook live streams has brought online shopping to the next level
These brands will have their live streams centered around a common theme. The schedule are as follows:
- Glow Up – May 21, June 11 and July 2 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT
- New Fashion Finds – May 28, June 18 and July 9 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT
- Self Care Spotlight – June 4, June 25 and July 16 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT
What To Expect In These Live Streams?
Aside from the actual selling and shopping of various products, there are a lot in store for this weekly event. Brands can actually use these live shopping events to promote their business by giving behind the scenes view of their businesses. Content creators and famous personalities may also be part of these events as brands partner with them for videos showcasing these products just like a “how-to” style videos.
Shoppers have a lot of opportunities to engage in these live events as they can also comment, and ask questions. And since this is indeed a shopping event, users can definitely add the products they are interested in and check out at any time. From there, the customer provides shipping details and contact number.
Facebook Online Shopping
Online shopping has already changed the face of shopping and business. Live stream video shopping has been popular from clothes, to jewelry. And this brings customers much closer to shops. It initially starts with digital-first brands and other small to medium scale businesses, however, with its popularity, big brands are also following the trend.
Also, as physical stores and malls have limited and restricted access, business owners and shoppers turn to live shopping. This gives users a fun, safe and convenient shopping time at the comfort of their own homes.
If you are interested in knowing the latest trend in fashion, and skin care, you can simply tune in to Live Shopping streams found on each brand’s Facebook Pages. It would be best to follow your favorite brands to be notified of its schedule. You can also got to the Shop tab. And if you see something you like, no need to transfer to a different app, you can do it there right away.