Ford is now making some extra efforts to sell more electric cars. The giant EV creator claimed that it will sell 40% of its EVs this coming 2030.
Ford, one of the largest vehicle producers, previously announced that it wants to be a full-time EV creator. This decision also inspired other car companies to follow in Tesla’s footsteps. Once the majority of car creators transition to making EVs, people can expect cleaner roads and fewer air pollutions.
And now, Ford Motor wants to level up its current game by selling more than 40% of its total manufacturer EVs. The giant carmaker announced its plan previously on Wednesday, May 26. It confirmed that it is doubling down on electric vehicle development.
Ford Motor added that it will invest $30 billion in electrification efforts by 2025. The automaker also pledged that 40% of its vehicles sold by 2030 will be electric. The giant EV developer previously announced plans to spend $22 billion on electrification efforts and had recently revealed plans to build two new battery factories in a joint venture with Korean battery maker SK innovation.
Last week, Ford also unveiled an all-electric version of the F-150 pickup, the best-selling vehicle from any US automaker. The electric F-150 Lightning is due in showrooms in 2022.
Aside from this, Ford also confirmed that it received 70,000 customer reservations for the electric truck since it was unveiled a week ago. And now, the company began selling an electric SUV, which is under its popular iconic Mustang lineup. This SUV is specifically the new Mustang Mach-E.
Other Plans of the Giant Automaker
Right now, the giant car manufacturer is still trying to catch up to other giant EV giants such as Tesla, as well as other traditional automakers. Previously, it announced that it made a partnership with Volkswagen and domestic rival General Motors. Both have more extensive EV offerings and more aggressive electrification targets. GM says it is aiming to sell only emission-free vehicles by 2035.
Meanwhile, the giant car manufacturer said that it will commit its finances and other resources to catch and pass its rivals as the current car industry shifts to making EVs.
The giant electric car manufacturer said that “Our ambition is to lead the electric revolution. I really mean that.” On the other hand, the CEO of the company said that they are now speaking to investors and analysts. Asked about the GM target of being all-electric by 2035, and whether Ford has a similar target date, Farley was somewhat dismissive of its rival’s promise, which GM CEO Mary Barra has described as an “aspiration” for the company.”
Ford added that they are now “talking about our entire fleet. No asterisk. We think it’s prudent to focus not on aspiration, but on our actual plans.”
On the other hand, the giant car manufacturer’s CEO added that the belief that the automaker will be able to capture equal or improved market share as it shifts to EVs. So far 70% of buyers of the Mustang Mach-E have come to Ford from other automakers, according to Lisa Drake, the chief operating officer of Ford’s North American unit.