If you’re one of those folks who always appears to be late for no apparent reason, a 300-mph Bugatti isn’t a bad way to make up for it. However, checking the time may be a safer and legal way to arrive where you need to be on time.
You might expect Bugatti drivers to be wearing an expensive, limited-edition Swiss horologic masterpiece while piloting their Chiron, but a new Bugatti smartwatch collection could change that. The new trio of round-screen wearables, created by the automaker and VIITA, claims to track your body’s response when you slam on the brakes.
Acceleration, GPS tracking, blood oxygen readings, and heart rate and heart rate variability tracking are all included. With all of this, the watches can provide training and cardiovascular recovery ideas, as well as compute your biological age and measure your VO2 Max and stress levels. There’s also sleep tracking.
While branded tie-ins like these are not really new — Bugatti has already partnered with high-end watch makers on clocks that cost at least five figures — this wristwatch is more than simply a badge. For example, the wearable can reportedly automatically measure lap times and acceleration on track days thanks to the GPS sensor.
There will be three design options, each named after a modern Bugatti car. The internal hardware of the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire, and Bugatti Ceramique Edition One Divo will be the same, but the exterior look will be different. Both a Bugatti rubber wrist strap for casual wear and a titanium band to spice up the watch will be included.
Furthermore, there will be a one-of-a-kind bezel that may be applied. In each case, scratch-resistant ceramic is carved by CNC and then finished by hand in a 20-day process, according to the automaker. To remove and replace the bezel, a unique key will be required, which Bugatti claims can be done in under a minute.
The rest of the watch is made of titanium, which is light. A 390 x 390 LED touchscreen with 16.7 million colors and scratch-resistant sapphire glass sits on the front. The 445 mAh battery, according to Bugatti, could last up to 14 days between charges and is water resistant to 100 meters (10 ATM).
In terms of software, VIITA has created its own operating system rather than relying on Google Wear or something like. The result is a simple, basic UI with an always-on display option and a selection of 10 watch faces.
On Kickstarter, you can now back the Bugatti smartwatch. Model-dependent pledges start at 899 euros ($1,097), with deliveries planned to commence in October 2021. Only 600 will be created in total, each with a five-year warranty and sent in a special presentation box made of vegan leather and sustainable wood, complete with Bugatti horseshoe grille.