Apple’s online sales are still growing because of the ongoing pandemic. Although this is the case, the company still wants to invest in retail stores.
Apple analysts and critics are now wondering why the tech giant manufacturer wants to invest in retail stores even though its online sales are growing since the global COVID-19 pandemic is still ongoing. Right now, the giant tech firm’s Retail Stores are well known for being a place where customers can not only buy new products but also get involved in the company’s culture.
Despite the huge growth in online sales in recent years, Apple still wants to invest more in its retail stores, with plans to open new stores around the world. The company’s SVP (Senior Vice President), Deirdre O’Brien, said that the giant gadget manufacturer will not reduce its efforts in making amazing retail stores.
On the other hand, various reliable sources confirmed that Apple Incorporated registered a considerable increase in online sales during the coronavirus pandemic, as several stores had to close their doors for several months. Although this is the case, the tech giant creator confirmed that it is not giving up its retail segment.
What Apple is doing right now is common sense since once the pandemic is over, its retail stores will certainly be essential when it comes to providing income. For those who love going to an Apple Store, O’Brien assured that new ones are coming.
Apple’s SVP added that “on our online site people can learn a lot about the products; in a store, they can touch them and get a feel for them. We intend to add more stores.” She also argued that while Apple’s website is great for providing more information about the company’s devices and services, there’s nothing like going to a store to experience the product.
Authorized Retail Stores or Resellers
Last week Apple opened a new retail store in Rome’s historic Via del Corso. The Palazzo Marignoli building was restored with its original architecture to preserve local history and culture, which turned it into not only one of Apple’s most iconic stores but also a museum for those who visit the place.
This just shows how committed the company still is to its retail experience. On the other hand, here are the authorized retail stores of the giant iPhone maker;
- Simple Mobile
- Sams Club
- US Cellular
- Total WIreless
- Straight Talk
- Office Depot
- Net 10 Wireless
- B&H Photo
- Best Buy
Right now, the giant iPhone maker has over 1.5 billion active customers around the world, but only 510 stores in 22 countries. Steve Jobs, the company’s CEO, started the company’s official site a place where people could experience its advanced gadgets and other products first hand.
However, the giant company still can’t accompany all of its customers to its official stores. Because of this, the iPhone maker decided to partner with other companies to act as their retailers.