Greenroom, a new contender for the wildly successful genre of livestreaming voice chat applications like Clubhouse and Twitter Spaces, has been announced by Spotify.
The Spotify Greenroom app is based on the existing Locker Room code. Current Locker Room customers will see their app update to become the rebranded and updated Greenroom experience starting today, according to Spotify.
Whereas Locker Room featured a white-and-reddish orange color scheme, the new Greenroom app appears eerily similar to a Spotify offshoot, with the same color palette, typeface, and iconography.
Spotify users will sign in with their existing Spotify account information to access the new app. They will then be guided through an onboarding process that will connect them with their interests.
Greenroom is a separate app from Spotify, despite having the Spotify logo on it. It operates on the same principle as Twitter Spaces and Clubhouse. One user creates an audio-only room in which listeners can join in and take part. The room’s creator can decide whether or not everyone in the room speaks.
Unlike Twitter and Clubhouse, Spotify has a large archive of music and podcasts that it could possibly combine with Greenroom, but adopting that route could be a copyright issue for record labels.
Greenroom will eventually integrate Spotify’s personalisation technology to better link consumers to content they wish to hear, according to Spotify. It might, for example, notify people if a podcaster they already follow on Spotify became live on Spotify Greenroom. Alternatively, it may use its knowledge of the podcasts and music you listen to to generate specific recommendations. These are, however, long-term plans.
Greenroom is a Spotify app that focuses on user-generated live audio content. However, Spotify has bigger intentions for the service. Along with the launch of other new features later this summer, the business hopes to make announcements about programmed programming, which it claims is a top focus. In addition to the sports content for which Locker Room was known, this will offer programming pertaining to music, culture, and entertainment.
Spotify Greenroom will also be promoted to musicians through its Spotify for Artists channels, with the goal of seeding the app with additional music-related content. It also acknowledged that monetization possibilities for creators will be available in the future, although it didn’t go into detail about what those might look like right now.
In addition, Spotify has launched the Spotify Creator Fund, which will assist audio creators in the United States in monetizing their work. The corporation, on the other hand, refused to provide any data on this front, such as the fund’s size, how much authors would receive, distribution timelines, selection processes, or other aspects.
Instead, it’s merely providing a sign-up form for people who want to learn more about this possibility in the future. When there are so many possibilities, it may be tough for creators to assess them all.
Spotify Greenroom is now available in 135 regions around the world on iOS and Android. But that’s not quite the global reach of Spotify, which is available in 178 countries. It’s also currently only available in English, with hopes to extend as the company expands.