Augmented Reality (AR) is becoming more present in various fields aside from social media and technology-based businesses. Beauty companies are also maximizing the use of AR in providing services amidst the restrictions of pandemic. Here are details of how beauty companies and AR have become a perfect match for consumers like you.
Everything shifted almost 360 degrees during the start of the pandemic. And this does not exempt beauty companies and retail services. Pre-pandemic requires customers to “try before you buy” products like clothes, shoes, and others. Also, beauty products like make-up, skincare products, and others have their “tester” to help you decide if this product is the right one you are looking for. This routine will also require you to visit its physical store.
However, this is not the case anymore today.
Use Of Augmented Reality
As the pandemic created health risks and precautions to the whole world, it also changed the way people shop. Shops and beauty outlets were forced to shut down over the past year. But companies found various ways to provide services to their consumers.
The use of AR became an alternate way for consumers to try on products and items available. Beauty fans relied on digital testing apps and websites to “try before you buy” their desired products. Usually, consumers pick a product, check using their selfie camera, and from there, they get to see how they look using the product. Whether it is a different shade of foundation or the newest lipstick available.
BBC features various companies that used Augmented Reality for their products. Also, (as featured in the same post), a consumer named Amy Kean from Kent, says that “Previously it was often a leap of faith when buying makeup online. For instance, it could be really difficult to find the right shade of foundation, but with one brand recently, I was able to test, virtually, what it looked like on half my face compared to without on the other side.”
The use of AR to try beauty products is definitely a much easier way compared to actual testing. Even without pandemic restrictions, some consumers find this a more sanitary process.
Chanel’s Lipscanner App
This French luxury brand that offers fashion and accessories to beauty products also made use of this AI (Artificial Intelligence) software released earlier this year. This Lipscanner app has a color scanner that can be used to find the shade of lipstick you are looking for. Customers just simply need to scan shades or colors of a certain item, for instance, a handbag. Afterwards, the app will already show you the closest shade of lipstick to the color of the scanned item. You can then try it on and see if it matches your skin tone before actually purchasing it.
Aside from that, you can also get the shade of lipstick a certain celebrity is wearing by simply scanning the person’s photograph. The app then selects the Chanel lipstick shade that is closest to what is being worn by the star. Also, the app gives recommendations on a customer’s ideal lipstick based on skin tone and lip shape.
Not all companies create their in-house technology such as their own app. Others like Bobbi Brown, Estee Lauder, Madison Reed, and Ardell avail services of third-party companies such as Perfect Corp. This company offers AR services to create a new world of consumer experience through their AR Virtual Try-on tool. Perfect Corp is also the company behind YouCam Makeup makeover studio, YouCam Perfect selfie cam, YouCam Nails, and others.
Other beauty companies like Mac, Maybelline, and L’Oréal also adapted this technology to provide virtual try-on services, especially this pandemic. Some companies also have try-on services not only for lipsticks but for foundation, eyeshadow and highlighting products too. Some think that AR might be easier but actual store shopping still gives a different experience for others.
It is still uncertain whether this will be the future of shopping. Nonetheless, beauty products and AR are definitely creating a powerful tool for consumers.