BookTok or #BookTok is a trend on TikTok that features users’ love of reading. As teens share their passion for books and literary pieces, they create a big impact on the online world. Moreover, it revives the beauty of literary books in just under a minute.
Some say that physical books may soon be obsolete. Students or readers in general already have their e-books (electronic books), Kindle, or their audio books which makes it seem like books are unnecessary. However, this is not what Tiktok users show with the rise of BookTok. This trend seems to create a strong connection between technology and books, which most of the time clashed into one another.
Tiktok features short videos of anything from dance challenges to a brief story. This Chinese video-sharing app has taken the world by storm and not only entertains but educates people in different aspects. It also has become a way for users, especially teenagers, to share their thoughts. May it be about social issues or experiences to inspire others.
One more trend that is creating a positive influence with users is the trend #BookTok. From the playful combination of the names Books and Tiktok, this corner of the app devoted to reading has brought readers and authors together. This reintroduces the classics, shows new books that you can check out, narrates relatable experiences with books, and also tips on how to take care of those precious books.
The Guardian featured some of the influencers who made use of this trend to revive the publishing world. One is Kate Wilson (@kateslibrary), a 16-year-old from Shrewsbury that posted a video last year. This video has been viewed more than 1 million times already. She featured short videos of her favorite quotes from books such as Wuthering Heights with “Whatever our souls are made of, his and mine are the same”. Another quote is “Every atom of your flesh is as dear to me as my own,” from Jane Eyre.
This TikTok trend has collectively garnered more than 9 billion views and is still counting. Users- mostly young women share short videos of the books they love and why you should too.
Impact To The Online And Publishing World
With all the negativities and conflicts being seen in the online world, BookTok has been described as the last wholesome place on the internet. People with similar passion for literary characters and books build a community. One user named Mireille Lee, aged 15, together with her younger sister Elodie is one of the people inspired to read books again after seeing the trend. She says, “I started reading again after six years when I came across BookTok for the first time last October,”. She now handles one of the top profiles in TikTok with @alifeofliterature.
Distractions like social media, online games, and others have been what mostly occupies the time of everyone, especially teens. And influencers are changing their perspective with books as “another form of homework” which is dreadful and boring. They are creating a newer perspective with fun, engaging, and trending videos online.
Aside from the increase of readers, the publishing world especially authors also gain more audience with the trend. For instance, 2017 novel They Both Die at the End by Adam Silvera hit the top of the teen fiction charts last March, selling more than 4,000 copies a week, as BookTok users show videos of themselves sobbing as they finish the piece. It definitely makes great publicity for publishers and authors.
This merge between books and TikTok is exciting, powerful, and entertaining while creating connection with bookworms and even non-readers. And this results in creating more book lovers in the community.