Facebook is giving Instagram Reels and Rooms their own dedicated in-app tabs in order to draw more attention to them.
Facebook has come a long way since its humble beginnings as a platform for personal profiles and pages. You may now view videos and livestreams, participate in audio and video conversations with pals, sell items on the Marketplace, and more.
The disadvantage of having so much capability in one app is that it can be difficult to organize the user interface such that all of the information isn’t overwhelming.
Reels and Rooms in Facebook’s Home Feed are being tested.
Of course, Instagram has a billion users, but many Facebook users aren’t on Instagram or TikTok. This might be a wonderful way for the company to promote interest in Reels by exposing the option to a wider range of new audiences, which could lead to increased engagement and general interest in Reels.
Facebook is apparently exploring new tabs in the Stories panel for Instagram Reels and its own Rooms in an effort to compete with TikTok and Clubhouse.
Alessandro Paluzzi, an app researcher, was the first to notice this, posting screenshots on Twitter of what the new feature would look like:
Facebook Rooms, on the other hand, are not to be confused with Messenger Rooms. Live Audio Rooms, which will debut in late June 2021, are Facebook’s take on the speakers-and-listeners live audio chat style that has recently swept the internet.
That could help increase exposure for Facebook’s new audio rooms, which are currently in beta with a select group of creators and groups, but it would most significantly increase exposure for Instagram Reels, with Reels content highlighted right at the top of the app, which is used by 2.85 billion people per month.
It’s unclear whether the Rooms page will simply display active Live Audio Rooms or will also display active Messenger Rooms.
Initially, it was thought that Facebook was working on a standalone program to compete with Clubhouse, however Live Audio Rooms (and Podcasts) are now part of the Facebook platform. On Facebook Newsroom, you can read their introduction.
Facebook Keeps Competing With… Basically Everything
Everyone is familiar with the Facebook story: in 2003, while attending Harvard University, CEO Mark Zuckerberg developed a website that grew into something much greater than he could have anticipated.
Since then, Facebook has evolved into a tech conglomerate, launching innovative products and services to capitalize on nearly every major technological trend—and succeeding almost every time. Apart from Instagram Reels and Rooms, there are several examples of this.
For example, Neighborhoods is commonly regarded as the company’s response to Nextdoor, a social networking tool that connects you with individuals in your neighborhood. After Tinder’s original burst on the scene and its comeback, Facebook Dating and its Sparked were born.
There appears to be very few things that Facebook would not at least try, making it difficult for software companies to break into the tech sector. The company has been at the top of the heap for a long time, and it shows no signs of relinquishing its throne anytime soon.