Pinterest announced last Thursday about an update they are making in their ad policies. This update concerns prohibiting all ads that feature weight loss language and imagery into their platform. And according to the company, this action makes them the only major platform to ban such ads. Here are the details of the company’s new policy.
Pinterest with NEDA
This photo sharing platform has been creating policies to provide a much significant use of their site. Presently, they created this new policy with the help of National Eating Disorders Association (NEDA). The company posted this update through their blog post as covered by The Verge.
NEDA initially conducted research about eating disorders to find out that this pandemic also caused the rise in young people acquiring eating disorders and having unhealthy eating habits. With this, the company acted on the findings and created a much wholesome and effective platform to use.
The company explained that their platform serves as a way for people to find inspiration on how to live and love their lives. Additionally, “It’s where everyone belongs—regardless of body shape or size. We’re empowering Pinners to plan for a summer and beyond without weight loss ads, so they can focus on what matters most.” And with that, it is no surprise that they have another initiative to lessen unhealthy eating habits.
Pinterest’s New Ad Policy
The updates to be implemented start July 1st and includes prohibiting ads with any weight loss language or imagery. This category includes testimonials about any product that claims effects of weight loss through wearables or skin products. Moreover, the company also prohibits ads that includes any language or imagery that idealizes or denigrates certain body types. Lastly, any ads that reference body mass index or similar indices will also be banned.
Elizabeth Thompson, Interim CEO for the NEDA acknowledged the initiative of the company and states that:
“The National Eating Disorders Association (NEDA) applauds Pinterest for taking a leadership position as the first platform to prohibit all ads with weight-loss language and imagery. NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders. We are hopeful this global policy will encourage other organizations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change,”Elizabeth Thompson
This is not the first time that Pinterest supported and even created ways to resolve certain social issues. As a matter of fact, the company already has existing policies together with the new one that works against body shaming and weight loss scams. The existing policy already prohibits ads with content such as weight loss or appetite suppressant pills, supplements, or other products; weight loss procedures like liposuction or fat burning; and claims regarding unrealistic cosmetic results.
Previous Actions Made By The Company
Additionally, existing policy also bans before-and-after weight-loss imagery; and body shaming, such as imagery or language that mocks or discredits certain body types or appearances. This way, Pinners will not be misled or affected with certain ads. Also, the company implemented a policy in 2016 that bans ads showing “sensitive content including culturally appropriated and inappropriate costumes.”. Not only that, 2018 is when they prohibited political ads, and in 2019, Pinterest also stopped anti-vaccination content.
Generally, the platform wants to create a community that focuses on self- development in healthy ways instead of deception and peer pressure. With this, certain ads that promote healthy lifestyles and habits, as well as fitness services and products can still be seen on the platform as long as it does not focus on weight loss.