App analytics company and data industry standard App Annie has just released some mind-boggling new statistics on how much time we spend each day with our faces glued to our smartphone screens.
The analytics company conducted a survey in the top nine nations in the globe where people are currently spending the most time on screens. The study focused on Android power users in particular, as they greatly outnumber iOS users on a global scale.
Mexico, Brazil, Japan, South Korea, and India, according to App Annie, are currently at the top of the list (no, the United States isn’t one of them). The top 20% of most active smartphone users in these nations were found to spend an average of nearly four hours per day on various apps downloaded from the Google Play store.
Four hours is the equivalent of half a standard workday or half a night’s sleep. Consider how much we could accomplish if we had more time on our hands!
Social Media Isn’t Even Near The Top Of The List
This depressing statistic may lead you to believe that social networking apps have the biggest monetization potential. However, you might be surprised to learn that games account for all of the total revenue generated by Android apps in the countries listed.
That’s right: Clash Royale outperforms Facebook and Instagram in India, Mexico, and Brazil, while Lineage M, a Taiwanese MMORPG, outperforms every other Google Play app in South Korea. The RPG Fate/Grand Order appears to be the most popular among Japanese power users.
Screen Time Increased By 45% In Just Two Years
When compared to figures from 2019, App Annie’s startling statistic of top power users’ daily smartphone screen time has increased by roughly 45 percent.
But, come to think of it, it’s a somewhat understandable phenomenon. With a virus devouring the world over the course of a year, forcing people to stay indoors for months at a time, many of us have had no choice but to turn to technology to pass the time.
And after we’ve become accustomed to being stuck at home with nothing to do but lazily scroll through our phones for hours on end, it’s difficult to break the habit once we’re back out in the real world.
Because the way people use and engage with apps will be massively sophisticated and diverse, and impossible to quantify effectively, the data analytics firm advises that “it’s worth thinking of the value users spend in apps in moments, not total hours.”
Temptation Grows As Technology Advances
With an ever-increasing number of apps literally at our fingers, it appears that there is always something new to look at, swipe through, or discover on our smartphones.
However, not all of it is bad—many people have started using fitness apps to track their workouts, as well as educational apps to learn languages or get other helpful information. We may be required to do our shopping through an app, manage our banking through a mobile platform, and so on.
At the end of the day, though, four hours of staring at our phones is an additional four hours of screen time on top of the screen time most of us already get at work, and such an excess can be hazardous to our health and negatively impact us in other ways subconsciously.
If the mobile marketing industry could, they’d have us buried in our phones 24 hours a day, but it’s important to be as aware as possible of how we’re spending the majority of our time—after all, no one else can do it for ourselves.