Apple has 30 days to respond.
On Wednesday, Sept. 15, MacRumors published a report stating that Apple is facing another class-action lawsuit. Now, the case was filed in the Nothern District of California. The new lawsuit is alleging the Cupertino company of “false advertising” on its new MacBook models: MacBook Pro and MacBook Air.
Filed this week, the mentioned class-action lawsuit is composed of Apple customers who reportedly accused the Cupertino company of various charges. One particular is the ‘false marketing’ of its M1 MacBook models.
According to the post, over the several months, since the customers bought their Apple laptops, they have seen serious “cracked or displayed black horizontal and vertical lines” on their devices.
The plaintiffs also mentioned that Apple “promised” a long-lasting usage of their M1 models. Still, the issue is evident on their devices. They also stand on their belief that all laptops involved in the case were not harmed by any users. Thus, the display specifically has troubles from the start.
There was no accurate number of plaintiffs on the said case, however, MacRumors quoted saying “significant number of customers” affected on the said complaint.
The document also accuses Apple of “purposely deceiving customers” with the mentioned display issues. They also quoted the tech giant for its claim that their display has “premium [in] quality, reliability, and durability,” features.
“To ensure durability, we assessed the 13-inch MacBook Air in our Reliability Testing Lab, using rigorous testing methods that simulate customers’ experiences,” Apple said about its M1 laptop models.
As furthered on the lawsuit, the plaintiffs said that Apple might have disregarded their so-called ‘Reliability Testing Lab’ just for customers to pay off repair on their models. The lawsuit cited two customers who allegedly paid more than $500 for the display repair of their M1 models.
Not included in ‘under warranty’
As said in the report, all the customers who paid off the mentioned display repairs were forced to lash out money since Apple representatives told them that the damage was caused by the user, not by the company.
Despite the issue getting reported to Apple, the lawsuit claims that the company is not doing anything to solve the problem. Thus, forced them to file a lawsuit against the company.
As a result of Apple’s misconduct, [customers] were harmed and suffered actual damages, including that the Class Laptops contain defective screens, have manifested and continue to manifest the Screen Defect, and that Apple has not provided a remedy for the Screen Defect. [Customers] have also incurred, and will continue to incur, out-of-pocket unreimbursed costs and expenses related to the Screen Defect.
As of this writing, Apple has not yet mentioned anything about the said new class-action lawsuit.
Other lawsuits filed
As reported, the ‘false advertising’ lawsuit is not the only case filed against Apple. The document also accuses Apple of doing fraudulent business practices, misconduct in customer support, and violation of consumer law.
Since the lawsuit was filed in California, the charges are expected to take action by both court and Apple. After all, the state of California has a long history in consumer protection in the past.
Apple is given 30 days to respond to the said allegations.