Amazon confirmed deleting 3,000 Chinese merchant accounts after authorities discovered they feature fake reviews. Is the company really attacking China?
Amazon is creating massive efforts against fake reviews, which are getting more rampant than ever as consumers tend to rely on online shopping compared to actual store visits. However, since there are lots of online sellers across the globe, most of them are forced to use illegal methods just to attract more individuals.
Amazon merchants are discovered to be using fake reviews to fool customers into buying their products. Even if your item is legit and has great quality, using the fake review method as a way to enhance your traffic, the giant e-commerce company still would not tolerate this kind of activity in its online platform.
On the other hand, Amazon confirmed that it has deleted over 3,000 Chinese merchant accounts from its websites because they are using fake reviews to enhance its popularity and consumer trust. The removed accounts are backed by around 600 Chinese brands. The company explained that the massive account deletion is currently a part of its ongoing campaign against the rising fake reviews on its platform.
However, Amazon thinks that China would consider it as a direct attack since most of the affected merchants are based in giant Asian countries. To avoid this conflict, e-commerce explained that the campaign is not intended to target China. Representatives of the company added that it also doesn’t isolate other countries.
Anti-Fake Review Campaign
Amazon Asia Global Selling‘s Vice President Cindy Tai already coordinated with China Central Television to clarify things about the massive account deletion. Tai’s interview marked the first time that a senior Amazon executive has responded to recent actions against merchants belonging to the made in China, sold on the online platform, which has borne the brunt of the platform’s recent crackdown against paid reviews and other violations.
While questionable practices like paying for positive reviews often go unchecked on Chinese e-commerce platforms, Amazon kicked off an extensive clean-up campaign in May that targeted such activities. This crackdown has affected tens of thousands of Chinese merchants, according to a report in July by the trade group Shenzhen Cross-Border E-commerce Association.
On the other hand, Amazon spokesman explained that “customers rely on the accuracy and authenticity of product reviews to make informed purchasing decisions and we have clear policies for both reviewers and selling partners that prohibit abuse of our community features. We suspend, ban and take legal action against those who violate these policies, wherever they are in the world.”
Identifying Fake Reviews
There are various ways that consumers can try to identify fake reviews on the giant retailer’s platform. Here are some of them;
- Look At The Lingo
- Watch Out For The Crazies
- Be Cautious of Black and White
- Look At The Date
- Watch Out For Customer Jacking
- Check Out Other Reviews
- Pay Attention