A new Spotify competitor emerges out of the water offering a free tier with better monetization. Introducing the new music streaming service, Tidal.
Tidal is directly taking on a lot of the best music streaming services out there like Apple Music and Spotify through launching its own ad-supported free tier on top of its own two paid tiers that support HiFi audio.
Tidal Service Offerings
The service is currently offering three different subscription tiers which includes the Tidal HiFi and the HiFi plus on top of the Tidal Free which is now available on most of the best Android phones. A lot of them also provide access to theTidal library of over 80 million songs.
The free tier, however, does not provide offline listening as well as the option to skip ads limitlessly which are both only available on the Tidal premium tiers. In addition to this, the Tidal Free audio quality goes only up to 160kbps.
Tidal HiFi and HiFi Plus
The Tidal HiFi as well as the HiFi plus both have 1411kbps and 9216kbps in maximum bit rates respectively. For the price of $10 a month, users will be getting access to the service’s curated playlist while having unlimited skips for the HiFi tier.
The HiFi Plus takes top tier with offering everything users would want in a music streaming app for the price of $20 a month. For that price, users will be getting different immersive audio formats like the Dolby Atmos, Master Quality audio, and the Sony 360 Reality Audio topping the HiFi streaming.
Tidal Competing with Spotify and Apple Music
Both of the Tidal paid tiers allow users to listen to songs on their connected devices by using the Tidal Connect. According to the story by AndroidCentral, artists can also benefit from using the HiFi Plus with its brand new Direct Artist Payout plan.
Under this particular scheme, the artist users listen to the most will be getting a massive 10% of the users’ monthly subscription fee on top of the regular streaming royalties. In 2022, Tidal is expected to launch its new Fan-Centered Royalties which artists that users scream will be getting higher payout depending on the users’ streaming habits than they usually do from some of the other streaming platforms.
As of the moment, the Tidal free tier is only available to subscribers in the US. The paid tiers, however, are already available wherever the music streaming service is already available. With this being said, the free tier is still a way for Tidal to lure its users to switch into paid tiers later on.
Tidal is trying to take on Apple Music and Spotify as well as providing better royalties for artists to incentivize them to use the platform. The free tier is also designed to attract new users that could potentially upgrade to a paid tier later on.