Instagram’s new logo has won the hearts of some, damaged the eyes of others, and left the rest confused about how it’s changed – if it’s changed at all.
The prominent social networking site recently updated its design aesthetics with some bright colors. Instagram debuted its new icon design in an announcement, which included a new “reimagined gradient” and a new, slightly modified set of lines.
This “Instagram gradient” is said to reflect the company’s official colors and to serve as the foundation for its “complete color system.”
For others, the new Instagram logo may appear familiar, even unaltered, until they notice the extreme color saturation. This was done on purpose to make it “feel lighted and alive.”
Despite the new icon’s demure change, its brilliant new hue was generated using “an innovative 3D modeling process,” according to the official Instagram announcement on the design.
Rose Pilkington, the digital artist who worked on Instagram’s new gradient, described it as “made of light,” with a “sense of depth.”
When Instagram disclosed a big change in the style of its logo mark, typography, and app icon system the last time, it didn’t exactly delight everyone. This time, the opinions don’t appear to be as numerous, but they do appear to be just as wildly divided in certain cases.
Bold colors and bold reactions
The Instagram icon has evolved significantly from its monochromatic yet detailed retro design roots. Its newer iterations may appear more simplistic, but it’s just bursting with brighter hues than ever before.
The designers behind Instagram’s logo makeover intended to “bring more vibrancy” and make it appear “illuminated rather than one-dimensional.”
The new vibrant gradient is also included throughout the app’s entire aesthetic, including Instagram Stories and Create Mode. This appears to have translated into Twitter user replies that were anything but one-dimensional.
Another commenter criticised the new icon for being too saturated, comparing it to a hazy YouTube thumbnail from 2013. More tweets over Instagram’s new look ensued, with some stating the bright colors hurt their eyes and others saying they simply despise it.
Some, on the other hand, seemed to like the change, with one Twitter user even praising it as “fresh and modern.”
Of course, the rest were completely unaware of the changes, with some claiming that Instagram’s new icon looks exactly like the old one, and others claiming that there is no difference at all.
More than just about colors
The highlight of Instagram’s makeover may have been its vivacious new color scheme, but the revamp also includes tweaks to text display and the typographic logo.
Its new “Instagram Sans” font design now makes characters appear angular yet round at the same time, a look it calls a “squircle.”
As strange as that sounds, it’s meant to embody Instagram’s personality and encourage users to express themselves freely. This redesign, like the new Instagram logo, was met with mixed reactions from users.
Instagram CEO Adam Mosseri announced the design changes in a tweet, which drew a mixed response. Some users have stated that the new look is unsightly in comparison to the old one, while another has claimed that the changes have caused them to quit using the app entirely.
On the other hand, there were those who said wonderful things about it, including those who loved its “swirly” aesthetics, and others who lavished praise on it that is usually reserved for human descriptors. In any event, it appears that graphic designers are the font’s primary target audience.
Meanwhile, there are tweets urging the company to focus on improving its app experience rather than making it seem nicer, with some even threatening the CEO with a boycott if no changes are made.