Birdie, a U.K.-based caretech software-as-a-service provider, has closed a $30 million Series B funding round led by investment company Sofina, with participation from Omers Ventures and Index Ventures, the latter reupping its backing after leading Birdie’s Series A last year.
Birdie co-founder and CEO Max Parmentier stated that the latest round of capital will be used to expand into continental Europe, where it has begun to negotiate relationships with local care providers, as well as overall business growth. The latest funding takes the company’s total raised since its inception in 2017 to $52 million.
In Birdie’s home market of the United Kingdom, where it has been operating for about five years, it is now working with 700 care businesses whose staff are delivering “millions” of visits per month to the approximately 35,000 care recipients (and 8,000 family members) supported by its customers — a threefold increase since the startup’s last round of funding.
The SaaS platform offers care professionals a suite of digital tools to help them with their work, such as automating admin and patient administration and enabling real-time visibility into care events, which helps keep family members informed of critical details about their loved one’s care.
Birdie’s larger business goal is to harness the data its platform is absorbing and organising to power more tailored — and even preventative — healthcare for the social care sector, which remains severely under-resourced in comparison to the volume of demand for care services.
The sector also has a persistent workforce shortage, which is likely increasing investor interest in funding platforms like Birdie, which promise to improve efficiencies for care customers.
“We want to become a technology partner for home healthcare across continental Europe, where we know the care industry is under increasing pressure,”
“We’ve already signed new partners in Spain and are in advanced conversations with partners in Ireland. In the near future, we are looking at expanding our footprint to France, Germany and the Nordics.”Parmentier in an interview
When asked how Birdie quantifies efficiency gains for its target care provider customers, he points to a recent study that found that 73 percent of users save between 7 and 15 hours per week on day-to-day operations — as well as claiming that the platform provides 9x more visibility over day-to-day tasks than other care management software.
To quantify the quality of care delivered by platform users, the startup developed the ‘Birdie Quality Score’ metric, which considers criteria such as alert responsiveness, call monitoring, and medication monitoring, and then feeds the data back to care agencies to assist them in monitoring and improving the care services they provide.
According to Parmentier, this data feedback loop is improving the service quality of its care partners.
On the competition front, Parmentier notes that there are various legacy SaaS vendors in the care industry, some of which focus on care assessment and others on people and operations management solutions. He claims, though, that Birdie’s modern, platform approach helps it stand out in a throng.