Amazon has simplified the cancellation process for Prime subscriptions.
The business is making it simpler for Prime users to cancel their memberships as Amazon’s annual Prime Day shopping bonanza approaches.
The retail behemoth changed its mind on Friday and agreed to a more straightforward cancellation process, according to the European Commission. More than a year after complaints about Amazon’s “manipulative” and perplexing design were made, the modification was made.
It is claimed that Amazon’s canceling procedure would encourage users to keep their membership by displaying “dark patterns”—alternative offerings, ambiguous terminology, and even more ambiguous selections.
Customers who choose to cancel go through a three-step procedure of scrolling and finding several cancel options before arriving at a “End now” button.
The updated implementation that Amazon committed to is depicted below and seems to be much simpler and easier to browse. There is significantly less effort made to entice customers to stay, except from a comparison table that shows them the differences they may anticipate after canceling.
“Opting for an online subscription can be very handy for consumers as it is often a very straightforward process, but the reverse action of unsubscribing should be just as easy”Commissioner for Justice Didier Reynders
The freedom of consumers to exercise that right must be free from interference from platforms. It is obvious that “dark patterns” or manipulative design must be prohibited. I appreciate Amazon’s commitment to streamlining its procedures so that customers can easily and freely cancel their subscriptions.
The modifications will start to show up today for its online stores in Germany, France, Italy, Spain, the Netherlands, Poland, and Sweden, an Amazon spokesperson confirmed to Android Central. The U.K. will follow later. by August’s end.
Consequently, these improvements do not appear to be coming to other regions, such as the United States, for the time being. According to the spokesman, Amazon is always listening to consumer feedback to improve the experience, but no announcements have been made at this time.
Amazon Prime members receive numerous benefits, including free and faster shipping, unique discounts, and more. Of course, one of the most significant benefits of the membership is Prime Day, which provides users with access to a slew of bargains throughout the event. On July 12, the event will take place in the United States and a few other countries.
Overview so far
Amazon received complaints in 2021 regarding the cancellation process for Prime subscriptions, which was discovered to be confusing for many. Users will be able to terminate their Prime Memberships with just “two clicks” according to Amazon’s agreement to streamline the procedure. The United Kingdom and other nations in Europe will soon experience the changes. by August’s end. In the US, there are no modifications being made to the cancellation procedure.
Naturally, more people would probably be inclined to terminate their accounts if they discover they don’t use the advantages sufficiently to make the cost justifiable given the recent price hike.