Samsung has predicted the direction of smartphones, and it is toward foldable devices. The company’s president and head of Sammy’s Mobile Experience Business, Dr. TM Roh, feels that way.
According to Dr. Roh, foldables are about to become widely used. The public is most interested in one particular kind of foldable handset.
Foldables to become mainstream
Customers prefer flip-style foldables like the Galaxy Z Flip 3 and the upcoming Galaxy Z Flip 4, whether it’s because of the pocketability of such a device or because of the abrupt and satisfying way that you can hang up on someone who is being a pain in the ass.
The executive noted that last year, 70% of Galaxy Z foldable phone buyers cast their own financial votes and selected the Galaxy Z Flip, while 30% selected the Galaxy Z Fold, in a blog post titled “The Mainstream Moment for Foldable Smartphones Is Here.”
It certainly helped that the Galaxy Z Flip 3 was reasonably priced at $999 and up compared to the $1,380 asking price for the entry-level model of its predecessor. Pricing for the Galaxy Z Flip 4 may not be as aggressive from Samsung, though a smaller drop to $899 is still feasible.
While the Galaxy Z Flip can unfold into a tall, thin, 6.7-inch handset from a device that fits comfortably in your pocket.
“Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode,” Roh writes, adding that Galaxy Z Fold users have their reasons as well. “Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster,” Roh explained.
The Samsung executive notes that, with the upcoming Unpacked event on August 10, what to watch is not what the newest technology can do. It all depends on what you can accomplish using cutting-edge technology.
He continues by saying that Samsung’s customers serve as its creative inspiration when coming up with novel ideas for the company’s foldable phones.
“I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device,” Roh says.
The executive in charge of Samsung’s Mobile Experience Business seems content to share the glory for the company’s foldable phones’ commercial success. As “industry leaders that are helping to expand the experiences that are now possible throughout the foldable ecosystem,” Roh singled out Google and Microsoft in particular.
With the Galaxy Z Flip 4 rather than the Galaxy Z Fold 4, Samsung hopes to bring the Galaxy Z Flip 4 closer to becoming a commonplace phone.
Yes, pricing is a factor, which is why the producer is reportedly considering developing a second line of foldable Flip and Fold phones for its affordable Galaxy A line.
The flip build, however, is by far the most popular foldable among consumers, according to sales from the previous year.
Foldable shipments increased by 300% last year
Will there ever be a time when foldable smartphones predominate? It’s difficult to imagine how until the most popular smartphone manufacturer, Apple, releases a foldable device of its own.
If consumers continue to purchase foldables, even Apple won’t be able to ignore the trend. Ten million foldable phones were shipped last year, a 300 percent increase from the previous year. Such figures cannot be ignored for very long.